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Katastasi 2021 (FIIB’s International Case Writing Conference) on 27th February 2021

Arun Sagwan

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Assistant Professor, Strategy and Entrepreneurship (S&E)

Arun Sangwan

Coordinator – S&E Area, and Experiential Learning Programmes

Prof. Arun Sangwan has joined FIIB on November 03, 2014. He has a work experience of 14 years in the corporate sector, and 9 years in the field of Management education. He is invited for discussions and debates on CNBC TV18, and ET Now on issues of corporate strategy, and governance, and specifically concerning the Tata Group that is the largest business conglomerate in India. In the corporateworld, his last assignment was as the Country Manager – India and SAARC for Sanrad, a company of the Israeli technology group, RAD. Prior to this, he was a Business Manager – Marketing at Hewlett-Packard (India). In  this role, he was responsible for managing the largest alliance for HP India namely, TCS. He has served Silicon Graphics Inc., Tata Unisys Ltd., and HCL Hewlett- Packard Limited. His corporate tenure gave him an extensive experience of Strategy formulation and execution, B2B Marketing, Strategic Account Management (SAM), and leading SAM teams. He has been an advisor to startups as zamroo.com and Prowisdom, and to firms in financial markets as Markettoper Securities, and Market Khiladi.

In financial markets, his expertise lies in development of algorithm based trading strategies, and trading using Technical Analysis, for which he was a consultant to Markettoper Securities on profit-sharing basis. Before joining FIIB, he was an Assistant Prof. for Strategy,
Entrepreneurship, and Business Ethics and CSR at the School of Business, Alliance University, Bangalore for 3.5 years. His areas of teaching and research
are Corporate Strategy, Corporate Governance, Business Ethics and CSR, Entrepreneurship and New Venture Creation, Business to Business Marketing, and Technical Analysis of Financial Markets. He completed MBA (Marketing) from Department of Management, Kurukshetra University in 1994, and B.Sc.
(Computer Science) from Kurukshetra University in 1992.


He has 9 years of teaching experience at PG Management level
  • 01

    Strategic Management

  • 02

    Business Ethics and CSR

  • 03

    Entrepreneurship and New Venture Creation

  • 04

    Business to Business Marketing

Research Work

He has published many Cases of Strategy, Business Ethics and Corporate Governance in The Case Centre, U.K. Based on the cases on corporate strategy, and corporate governance on the TATA Group, he is invited for discussions and debates on CNBC TV18, and ET Now etc.

He contributed to, and finds mention as an ‘Inner Circle’ member in Ed
McLaughlin’s (founder of USI Companies, US, a Fortune 500 company) book on entrepreneurship and startups – The Purpose Is Profit.

He has written multiple articles on various aspects of entrepreneurship for international business titles such as Entrepreneur (South Africa), and Ventures Africa.

He was a reviewer for McGraw Hill book on Corporate Strategy and Business Policy. His articles on LinkedIn on myriad topics find a wide audience globally.

He is currently working on a manuscript for a book on Technical Analysis of the  financial markets for professional and aspiring traders.

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