Nidhi Singh, Author at FIIB Blog https://www.fiib.edu.in/blog/author/nidhi-singh/ Fri, 13 Mar 2026 13:37:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.fiib.edu.in/blog/wp-content/uploads/2024/08/cropped-unnamed-32x32.jpg Nidhi Singh, Author at FIIB Blog https://www.fiib.edu.in/blog/author/nidhi-singh/ 32 32 AI Consumer Information Search: When AI Answers First, Is the Consumer Still Searching? https://www.fiib.edu.in/blog/ai-consumer-information-search-when-ai-answers-first-is-the-consumer-still-searching/ https://www.fiib.edu.in/blog/ai-consumer-information-search-when-ai-answers-first-is-the-consumer-still-searching/#respond Fri, 13 Mar 2026 05:54:17 +0000 https://www.fiib.edu.in/blog/?p=1100 Think about the last time you searched for something before making a purchase. Perhaps it was a laptop, a health supplement, or a hotel in an unfamiliar city. You typed your query, browsed through search results, opened a few links, compared alternatives, and eventually arrived at a decision. That process, however long or short, felt […]

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