Rubal Rathi, Author at FIIB Blog https://www.fiib.edu.in/blog/author/rubal-rathi/ Fri, 13 Mar 2026 13:02:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://www.fiib.edu.in/blog/wp-content/uploads/2024/08/cropped-unnamed-32x32.jpg Rubal Rathi, Author at FIIB Blog https://www.fiib.edu.in/blog/author/rubal-rathi/ 32 32 AI-Generated Advertising: When Algorithms Write the Ad, Do Consumers Actually Feel It? https://www.fiib.edu.in/blog/ai-generated-advertising-consumer-emotional-response/ https://www.fiib.edu.in/blog/ai-generated-advertising-consumer-emotional-response/#respond Fri, 13 Mar 2026 07:02:21 +0000 https://www.fiib.edu.in/blog/?p=1107 The holiday season often produces some of the most emotionally powerful advertising campaigns of the year. A luxury brand releases a cinematic video — a skier gliding silently through a snow-covered alpine slope, exchanging a carefully wrapped gift in golden winter light. Another campaign from a mass-market clothing brand shows a bustling family reunion filled […]

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