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Katastasi 2021 (FIIB’s International Case Writing Conference) on 27th February 2021

Dr. Ekta Singhal

Home Dr. Ekta Singhal
Assistant Professor, Marketing & Entrepreneurship

Dr. Ekta Singhal

Coordinator- Centre for Innovation & Entrepreneurship; Marketing Area

Dr. Ekta Singhal has an excellent academic record with a great aptitude towards teaching and research. She started her teaching career during her doctoral period (Full time, JRF with MONIRBA, University of Allahabad. She has obtained her Master’s degree in Business Administration with marketing specialization; and Bachelor’s degree in Commerce from Hansraj College, Delhi University. Currently, she is working as an Assistant Professor in the area of Marketing & Entrepreneurship at Fortune Institute of International Business, New Delhi. She has been awarded with various academic scholarships. She has presented her research papers at various conferences  held all over India. She is an avid reader and is keenly aware of new and emerging issues in Marketing and Branding.

Teaching

Almost 5 years of teaching experience
  • 01

    Marketing Management

  • 02

    Integrated Marketing Communications

  • 03

    Brand Management

  • 04

    Retail Marketing

  • 05

    Marketing of Luxury Products

  • 06

    Customer Relationship Management

  • 07

    Business Simulation

  • 08

    Customer Relationship Management

Awards

NET-UGC JRF Fellowship

Research

Singhal, E. (Forthcoming). Marketing Channel Attribution Modelling: Markov Chain Analysis. International Journal of Indian Culture and Business Management. Accepted
Singhal, E. (2019) Time Series Analysis- A Machine Learning Approach. Asset Analytics - Performance and Safety Management, Springer.
Singhal, E. (2017). Brand Equity- A Battle of Brand Associations. International Journal of Enhanced Research in Management and Computer Applications, 6 (12), 65-68.
Singhal, E. (2014). Evolving Marketing Philosophy-Yet another Milestone. International Journal of Management and International Business Studies, 4 (1), 57-62.

Working Paper

Management Education in India: Establishing the Mainstream Role of Entrepreneurship Education.

Paper presented in Conference

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