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Dr. Purnima Rao

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Associate Professor, Finance and Accounts (F&A)

Dr. Purnima Rao

Coordinator – Alumni Cell and Center for Executive Education (CEE)

Dr.Purnima Rao is an experienced researcher and academician with demonstrated history of working in the higher education industry. She is skilled in Business Analysis, Coaching, Academic Writing, Data Analysis, and Strategic Planning. She is a strong research professional with PhD in Finance from Malaviya National Institute of Technology, Jaipur and a Master of Business Administration (MBA) focused in Finance and Financial Management Services from IBS Gurgaon.  She has also been awarded with NET –JRF from University Grant Commission. Her research areas include Corporate Finance, SME Financing, Entrepreneurial Finance and Capital Markets. She has worked as a guest faculty at IIIT –Kota. She has also worked with SMR Automotive System India Limited. Her last engagement was with Sushant School of Business, Ansal University, Gurgaon. She has published many research papers in the international journals. All her publications are Scopus Indexed as well as listed in ABDC. She has also been awarded with JRF and SRF by University Grants Commission. Her teaching interest includes Corporate Finance, Financial Econometrics, Security Analysis and Research Methodology

Teaching

She has 11 years of experience in Teaching and Research. The major courses delivered by her are-
  • 01

    Corporate Finance

  • 02

    Project Appraisal and Finance

  • 03

    Security Analysis

  • 04

    Financial Statement Analysis

Research Details

DOCTORAL RESEARCH “Financing Preferences and Determinants of Capital Structure –A Study on Small and Medium Enterprises”
The study has investigated the financing preferences of SMEs in India. It also compares the preferences with the current financing practices of SMEs and thereby identifies the existing gap in the demand and supply of financial resources available to SMEs in India.

Research Paper Published

Rao , P. And Kumar, S. (2018) “Reflection of Owner’s Attitude in Financing Decision of SMEs”, Small Enterprise Research, Vol. 25, pp.52-68 [Taylor& Francis group publication], Listed in ABDC
Kumar, S., Rao, P. and Colombage S. (2017), “Research on Capital Structure Determinants: A Review and Future Directions”, International Journal of Managerial Finance, Vol 13, Issue 2, pp.106-132 [Emerald Publication] - Indexed in Scopus, Listed in ABDC (A Category)
Kumar, S. and Rao, P. (2015), “A Conceptual Framework for Identifying the Financing Preferences of SMEs”, Small Enterprise Research, Vol. 22 No. 12 pp.99-112 [Taylor& Francis group publication], Listed in ABDC
Kumar, S., Rao, P. Gaur,V and Verma, D (2017). “What constitutes financing gap in Indian SMEs-Owner’s Perspective”, Qualitative Research in Financial Markets, Vol. 9, Issue 2, pp. 117-131 [Emerald Publication]- Indexed in Scopus, ESCI Indexed, Listed in ABDC (B Category)
Rao, P., Kumar, S. and Madhavan, V.A (2019), “A Study on Factors Driving the Financing Decisions of Small and Medium Enterprises in India”, IIMB- Management Review, Vol.No.31, Issue No.1, pp.37-50 [Elsevier Publication] Indexed in Scopus, Listed in ABDC (B Category)
Baker, K. H., Kumar, S., and Rao, P. (2017)“Financing Preferences and Practices of SMEs in India”, Global Finance Journal, DOI- https://doi.org/10.1016/j.gfj.2017.10.003 [Elsevier Publication] Indexed in Scopus and Schimago Listed in ABDC (A Category)
Kumar, S. and Rao, P. (2016),“Financing Patterns of SMEs in India during 2006- 2013-An Empirical Analysis”, Journal for Small Business and Entrepreneurship, Vol. 28 No. 2 pp.97-131. [Taylor& Francis group publication], Indexed in Scopus, Listed in ABDC

Papers Presented at Seminars/Conferences

01.
Rao, P. (2018), “SME Financing–Theoretical, Empirical and Contextual Approach”, at International Conference on Competitive Strategies in Emerging Markets held at School of Management Studies, Ansal University, Gurgaon on 6-7 March, 2018.
02.
Kumar, S., and Rao, P. (2017) “Financing Preferences and Practices of SMEs in India” at NIDA Business School on Innovative Management Bridging Theory and Practice on 4 th March 2017.
03.
Kumar, S. and Rao, P. (2016), “Financing Patterns of SMEs in India- A Survey, at 5th Annual Finance Conference held at Great Lakes Institute of Management Chennai on January 27, 2015

Editorial Services (Reviewer in International Journals)

Journal of Asian Business Studies (Emerald Group Publication, UK).

Qualitative Research in Financial Markets (Emerald Group Publication, UK).

International Journal of Islamic and Middle Eastern Finance and Management.

Seminar, Conferences, Special lecturer and workshop organized/attended/delivered

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