Volume 1, Issue – 3&4 (2012)

Volume 1, Issue – 3&4 (2012)

Cover & Content Page

Editor's Desk


Factors Influencing the Performance of a Retail Outlet: A Supply Chain Perspective

Closure of Enterprise Under Chapter V-B of I.D. Act - 1947: A Review


PRINTART Offset : People Issue in Family Owned Business

Book Review

Cloud Computing and Beyond

Thinking For a Living

Movie Review

Rising Over the Oceans

Website Review


Conference Review

The Employability Conclave at FIIB


Consumer Ethnocentrism and Preference for Foreign Products in India

Internal Marketing: A strategy for Knowledge Sharing

Techniques for Brand Image Measurement and Examining and Developing Brand Traits

Impact of Kids Endorsement on the Buying Behavior of their Parents

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Dr. Sudhir Rana/Ms. Shruti Chandra
Editor/Editorial Associate

E-mail Id: editorfbr@fiib.edu.in

Ph.: 011-4728 5052/51