Volume 5, Issue – 4 (2016)

Volume 5, Issue – 4 (2016)

Cover & Content Page

Editor's Desk


Revisited: Applicability of Market Orientation Models in Sri Lanka
Mr. D.P. Umesh Gunarathne

Gold Monetization Scheme: Issues and Challenges
Dr. Anitha. S. Yadav & Prof. Chetan Shetty

Social Media as an Emerging Management Tool
Mr. Alok Singh


Branding the Unbranded World of Flowers
Dr. Sheenu Jain & Dr. Swati Soni

Book Review

India Reloaded: Inside India’s Resurgent Consumer Market
Mr. Nitin Kumar Khare
book the future

Website Review

Mr. Rishabh Malik
book the future


Enhancing the Sales Pitch of ULIPS: A Study of Perception towards ULIP Investments in India
Dr. Pratibha Wasan

An Empirical Analysis of Market Value Added and Economic Profit with Reference to Listed Public Sector Enterprises of India
Dr. Bhargav Pandya

Prediction of Intention of Senior Professionals to Prefer Mobile Banking
Dr. Bharti Motwani

Antecedent of Knowledge Sharing Intentions: An Exploratory Study
Dr. Chhaya Wadhwa & Prof. Manupriya Bali

Current Issue
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Dr. Sudhir Rana/Ms. Shruti Chandra
Editor/Editorial Associate

E-mail Id: editorfbr@fiib.edu.in

Ph.: 011-4728 5052/51




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