Volume 5, Issue – 4 (2016)

Volume 5, Issue – 4 (2016)

Cover & Content Page

Editor's Desk

Perspective

Revisited: Applicability of Market Orientation Models in Sri Lanka
Mr. D.P. Umesh Gunarathne


Gold Monetization Scheme: Issues and Challenges
Dr. Anitha. S. Yadav & Prof. Chetan Shetty


Social Media as an Emerging Management Tool
Mr. Alok Singh


Case

Branding the Unbranded World of Flowers
Dr. Sheenu Jain & Dr. Swati Soni


Book Review

India Reloaded: Inside India’s Resurgent Consumer Market
Mr. Nitin Kumar Khare
book the future


Website Review

www.yourstory.com
Mr. Rishabh Malik
book the future


Research

Enhancing the Sales Pitch of ULIPS: A Study of Perception towards ULIP Investments in India
Dr. Pratibha Wasan


An Empirical Analysis of Market Value Added and Economic Profit with Reference to Listed Public Sector Enterprises of India
Dr. Bhargav Pandya


Prediction of Intention of Senior Professionals to Prefer Mobile Banking
Dr. Bharti Motwani


Antecedent of Knowledge Sharing Intentions: An Exploratory Study
Dr. Chhaya Wadhwa & Prof. Manupriya Bali

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Dr. Sudhir Rana/Ms. Shruti Chandra
Editor/Editorial Associate

E-mail Id: editorfbr@fiib.edu.in

Ph.: 011-4728 5052/51