Volume 7, Issue – 2 (2018)

Volume 7, Issue – 2 (2018)

Content Page

Editorial

Perspective

Politics of Intellectual Property Rights (IPRs) in Medicine: The Dichotomies
Rajiv Ranjan


Economic Cooperation Between Latvia and China on the Background of Belt and Road Initiative with Focus on Cargo Potential
Aldis Bulis, Sajal Kabiraj, Md Nur Alam Siddik


Exploring Relationships Between Customer Satisfaction and Customer Attitude from Customer Relationship Management Viewpoint: An Empirical Study of Leisure Travellers
Dr. Mohita Maggon, Prof & Harish Chaudhry


Case

Saudi Aramco: A Blend between Profit and Politics
Jashim Uddin Ahmed, Hafiza Sultana, Md. Muinuddin Khan


Kiddie Junction: The Challenges Ahead
Rupal Chowdhary, Seema Jhala, Ankit Walia, Rashmi Badjatya


Book Review

Uday Mahurkar, Marching With a Billion: Analysing Narendra Modi’s Government at Midterm
Alok Singh


Runa Sarkar, Oxford India Short Introductions: Business, Institutions, Environment
Sumathi Sivam


Research

Subsidiary Innovation in a Developing Economy: Towards a Comprehensive Model and Directions for Future Research
Dixit Manjunatha Betaraya, Saboohi Nasim, Joy Mukhopadhyay


A Comparison of Psychological and Socio-economic Factors Affecting Individual User’s Social Media Behaviour
Ravneet Singh Bhandari, Ajay Bansal


Effect of Encumbrances on Response to Sales Promotions
Surajit Ghosh Dastidar, Prasenjit Chakravarty


Command, Leadership, Intelligence and Management (CLIM): A Proposed Theory for Improved Strategic Leadership
William Keeton

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