Volume 7, Issue – 3 (2018)

Volume 7, Issue – 3 (2018)

Content Page

Editorial

Perspective

Attraction and Retention Model: Case of Mexicali, B.C., Mexico
Jorge A. Wise, Veronica A. Rojas-Mendizabal


Globalization and Indian Manufacturing Enterprises
Sudhir Rana, Partha P. Saikia, Munim K. Barai


Case

Rethinking the Business Strategy in the Gaming Industry in India: The Case of Virtual Infocom
Subrata Chattopadhyay, Subhajit Bhattacharya, Arijit Bhattacharya


Book Review

Glen Arnold, The Deals of Warren Buffett: The First $100m
Waseem John


Chandramouli Venkatesan, Catalyst: The Ultimate Strategies on How to Win at Work and in Life
Pratyusha Prattipati


Research

Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers
Rahul Dhiman, Pawan Kumar Chand, Sahil Gupta


Customer Relationship Management as Tool to Enhance Competitive Effectiveness: Model Revisited
Maraj Rahman Sofi, Iqbal Ahmad Hakim


Isolationist versus Integrationist: An Indian Perspective on High-Performance Work Practices
Naval Garg

Current Issue
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Dr. Sudhir Rana/Ms. Shruti Chandra
Editor/Editorial Associate

E-mail Id: editorfbr@fiib.edu.in

Ph.: 011-4728 5052/51