Volume 7, Issue – 3 (2018)

Volume 7, Issue – 3 (2018)

Content Page



Attraction and Retention Model: Case of Mexicali, B.C., Mexico
Jorge A. Wise, Veronica A. Rojas-Mendizabal

Globalization and Indian Manufacturing Enterprises
Sudhir Rana, Partha P. Saikia, Munim K. Barai


Rethinking the Business Strategy in the Gaming Industry in India: The Case of Virtual Infocom
Subrata Chattopadhyay, Subhajit Bhattacharya, Arijit Bhattacharya

Book Review

Glen Arnold, The Deals of Warren Buffett: The First $100m
Waseem John

Chandramouli Venkatesan, Catalyst: The Ultimate Strategies on How to Win at Work and in Life
Pratyusha Prattipati


Behavioural Aspects Influencing Decision to Purchase Apparels amongst Young Indian Consumers
Rahul Dhiman, Pawan Kumar Chand, Sahil Gupta

Customer Relationship Management as Tool to Enhance Competitive Effectiveness: Model Revisited
Maraj Rahman Sofi, Iqbal Ahmad Hakim

Isolationist versus Integrationist: An Indian Perspective on High-Performance Work Practices
Naval Garg

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