Volume 7, Issue – 4 (2018)

Volume 7, Issue – 4 (2018)

Content Page

Editorial

Perspective

News and Trends in Fintech and Digital Microfinance: Why Are European MFIs Invisible?
Arvind Ashta


Managing Fuel Efficiency in the Aviation Sector: Challenges, Accomplishments and Opportunities
Jagroop Singh, Somesh Kumar Sharma, Rajnish Srivastava


Case

Role of Leadership and Corporate Governance: The Case of Tata Group and Infosys
Arvind Babu M. C., Satyanarayana Rentala


Book Review

Ravi Agrawal, India Connected: How the Smartphone is Transforming the World’s Largest Democracy
Mohammad Iqbal


Don Tapscott and Alex Tapscott, Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World
Sukriti Leekha



Conference Review

National Marketing Conference 2018 on Managing Customer’s Experience across Contemporary and Diverse Touchpoints
Harsh Suman, Arpan Anand


Research

Inter- and Intra-industry Trade Relations between Bangladesh and India: Empirical Results
Anisul M. Islam


Impact of Gender Cues in Advertisements on Perceived Gender Identity Meanings of the Advertised Product
Namrata Sandhu


Measuring Young Consumers’ Response to Brand Scandals: A Brand Love Perspective
Komal Nagar, Paramdeep Kour



Reviewer List


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Contact Us

Dr. Sudhir Rana/Ms. Shruti Chandra
Editor/Editorial Associate

E-mail Id: editorfbr@fiib.edu.in

Ph.: 011-4728 5052/51