Highlights 2014

An Entrepreneurship Summit was held recently at Fortune Institute of International Business Delhi, during Meraki 2014, a Pan Asian B-plan Competition. The day started with an insightful workshop on “Go to Market Strategy for Young Entrepreneurs” conducted by Mr. Ambarish Gupta, Founder,Knowlarity. The conversation threw light on essential and crucial points with Mr. Gupta sharing his views such as, “The more successful and organized a product is, it has more chances of getting copied. Marketing Strategies and funnel have to be very strong and must be based only on the range of the target clients.” He went on to explain how small businesses in India are “Penny focused” and how an entrepreneur will have to showcase the benefits to investors to raise funding. He also laid emphasis on choosing the right sales channel at all times.

The post lunch Panel Discussion on “Promoting Entrepreneurship for Inclusive Development in India” included eminent speakers like Mr Ketan Kapoor (CEO- Mettl.com), Mr. Jyotika Bhatia (Founder- Srujna & Winner of Meraki 2012) and Mr. Anshoo Sharma (Principal- Light Speed Venture Partners). Panel moderator Mr. Manish Kheterpal (Chairman, FIIB Delhi) started the discussion sharing a thought that- “To inspire today’s youth, we need to empower them; to empower them, we need to embrace them, which in turn will act as the key to see growth actually taking place in this diverse nation.”

During the discussion at the B-school, Panelists shared their ideas & opinions with the management students from the vast experience and expertise they carry. Mr. Ketan stressed on the fact that “Sustainability comes along the way when you initiate the journey. No concrete success formula is available for this.”

Mr. Anshoo emphasized that- “If the thought you are building has an impact, then definitely the customers, competitors and market researchers will acknowledge its presence invariably. Do think big while thinking on an entrepreneurship plan, since without it, good returns can’t be expected.”

Ms. Jyotika shared how her journey to empower artisans by strengthening grass root charities through business trainings & market assistance had started. She expressed her belief that

The session at the business school was concluded with an elaborate answer session around the elements of entrepreneurship and innovation.


Prashant Tandon, Founder and Managing Director, Healthkart
Mr. Tandon launched Health Kart- India’s first e-health store in Feb 2011. Prior to launching Health Kart, Mr. Tandon has worked at McKinsey & Co, MapmyIndia, and Hindustan Unilever Ltd.

Alok Mittal, Managing Director, Canaan India
Mr. Alok is a Co-Founder of Indian Angel Network, on the board of TiE in Delhi and an advisor to Adtech India. During the course of his association with Canaan India, he has advised Canaan Partners in their investment in Bharat Matrimony, Equitas, iYogi, Cellcast, UnitedLex and MotorExchange.



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