Dr. Amresh Kumar

Dr. Amresh Kumar

Educational Qualifications
BA (Hons), Delhi University,
MBA, ICFAI University, Marketing
NET in Management
Ph.D., Birla Institute of Technology- Mesra, Management
Profile
Dr. Amresh Kumar is an Assistant Professor at Fortune Institute of International Business, New Delhi. Before joining FIIB, he worked as an Assistant Professor at SIBM Pune, Symbiosis International University. He completed his PhD thesis in the area of Management from BIT Mesra University. After completing his graduation in Arts (English hons.) from Delhi University, he did his post - Graduation in Management (Marketing) from ICFAI University. He started his academic career as a Research Associate for nearly two years (June 2015 - May 2017) in Asia Pacific Institute of Management, New Delhi before joining SIBM-Pune.

Dr. Amresh has near perfect blend of academic and practical research experience. With keen interest in research, he has conducted training sessions on research methodology, Statistical/Data Analysis/Computer Application in software Packages: SPSS and AMOS. He has strong understanding of survey design, data analysis and knowledge of statistical concepts to be applied (Validity and Reliability; Multiple Regression; Exploratory Factor Analysis, Confirmatory Factor Analysis; Pathway Analysis; and first order Structural Equation Modeling). As a young researcher, he has plethora of research publications in varied domain.

Research Interests
E commerce, Online marketplace/Online retailing, Digital Marketing/Social Media, Electronic word of mouth

Teaching Interests
Business Research Methods, Market Research and Research Methodology, Business Statistics and Quantitative Techniques

Courses Taught
Research Methodology, Business Research Methods, Marketing Research

Publications
International Publications

S.No

Title

Authors

Journal Name

Year

Pages

1

Effect of Employer Brand Dimensions on Employer Choice Status: A Mediated Moderation Model

Dr. Amresh Kumar and Dr. Karnica Tanwar

Personnel Review

2019

799-823

2

Accessing adherence and Patient Satisfaction with Medication: Validation of TSQM in emerging markets

Dr. Amresh Kumar, Prof. Pallab Sikdar, Dr. Moddassir Alam and Dr. Arun Mittal

International Journal of Pharmaceutical and Healthcare Marketing

2018

409-432

3

How to Measure Post Purchase Customer Experience in Online Retailing? A Scale Development study

Dr. Amresh Kumar and Dr. Bhawna Anjaly

International Journal of Retail and Distribution Management

2017

1277-1297

4

Online banking adoption: a factor validation and satisfaction causation study in the context of Indian banking customers

Dr. Amresh Kumar, Prof. Pallab Sikdar, Dr. Munish Makkad

International Journal of Bank Marketing

2016

760-785

5

Social eWOM: does it affect the brand attitude and purchase intention of brands?

Dr. Amresh Kumar and Dr. Chetna Kudhesia

Management Research Review

2017

310-330

6

Antecedents of Customer Loyalty: Attitudinal and Behavioral Perspectives based on Oliver’s Loyalty Model

Dr. Amresh Kumar, Dr. Nawal Kishor, Dr. S.L Gupta

Indian Journal of Marketing

2016

31-53

7

E- Retail adoption in emerging markets: Applicability of an integrated Trust and Technology Acceptance Model.

Dr. Amresh Kumar, Prof. Pallab Sikdar, Dr. Moddassir Alam

International Journal of E-Business Research (IJEBR)

2016

44-67

8

Measuring Retailer Store Image: a scale development study

Dr. Amresh Kumar, Dr. Nawal Kishor, Dr. S.L Gupta

International Journal of Business and Economics

2014

25-35

9

Payments Banks: A Catalyst for Financial Inclusion

Dr. Amresh Kumar

Asia Pacific Journal of Management Research and Innovation

2017

12(3)


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