FACULTY & RESEARCH

Dr. Amresh Kumar

Educational Qualifications
BA (Hons), Delhi University,
MBA, ICFAI University, Marketing
NET in Management
Ph.D., Birla Institute of Technology- Mesra, Management

Profile

Dr. Amresh Kumar is an Assistant Professor at Fortune Institute of International Business, New Delhi. Before joining FIIB, he worked as an Assistant Professor at SIBM Pune, Symbiosis International University. He completed his PhD thesis in the area of Management from BIT Mesra University. After completing his graduation in Arts (English hons.) from Delhi University, he did his post - Graduation in Management (Marketing) from ICFAI University. He started his academic career as a Research Associate for nearly two years (June 2015 - May 2017) in Asia Pacific Institute of Management, New Delhi and worked as an Assistant professor for two years in SIBM Pune before joining FIIB, New Delhi.
Dr. Amresh has near perfect blend of academic and practical research experience. With keen interest in research, he has conducted training sessions on research methodology, Statistical/Data Analysis/Computer Application in software Packages: SPSS and AMOS. He has strong understanding of survey design, data analysis and knowledge of statistical concepts to be applied (Validity and Reliability; Multiple Regression; Exploratory Factor Analysis, Confirmatory Factor Analysis; Pathway Analysis; and first order Structural Equation Modeling). As a young researcher, he has plethora of research publications in varied domain.

Research Interests

E commerce, Online marketplace/Online retailing, Digital Marketing/Social Media, Electronic word of mouth

Teaching Interests

Research Methodology, Business Research Methods, Marketing Research, Business Statistics

Courses Taught

Research Methodology, Business Research Methods, Marketing Research

Research Papers Published

Sikdar, P., Kumar, A., & Alam, M. M. (2019). Antecedents of electronic wallet adoption: a unified adoption based perspective on a demonetised economy. International Journal of Business and Emerging Markets, 11(2), 168-196.
Tanwar, K. & Kumar, A. (2019). Employer brand, person-organisation fit and employer of choice. Personnel Review, 48 (3) 799-823.
Alam, M., Sikdar, P., Kumar, A., & Mittal, A. (2018). International Journal of Pharmaceutical and Healthcare Marketing 12(4), 409-432
Sikdar, P., & Kumar, A. (2016). Payment bank: A catalyst for financial inclusion. Asia-Pacific Journal of Management Research and Innovation, 12(3-4), 226-231.
Kumar, A., & Anjaly, B. (2017). How to measure post-purchase customer experience in online retailing? A scale development study. International Journal of Retail & Distribution Management, 45(12), 1277-1297.
Sikdar, P., Kumar, A., & Makkad, M. (2015). Online banking adoption: A factor validation and satisfaction causation study in the context of Indian banking customers. International Journal of Bank Marketing, 33(6), 760-785.
Kudeshia, C., & Kumar, A. (2017). Social eWOM: does it affect the brand attitude and purchase intention of brands?. Management Research Review, 40(3), 310-330.
Kumar, A., Gupta, S. L., & Kishor, N. (2016). The antecedents of customer loyalty: Attitudinal and behavioral perspectives based on Oliver's loyalty model. Indian Journal of Marketing, 46(3), 31-53.
Sikdar, P., Kumar, A., & Makkad, M. (2015). Online banking adoption: A factor validation and satisfaction causation study in the context of Indian banking customers. International Journal of Bank Marketing, 33(6), 760-785.
Kumar, A., Gupta, S. L., & Kishore, N. (2014). Measuring Retailer Store Image: A Scale Development Study. International Journal of Business & Economics, 13(1), 25-35

Chapter published in a book

Kumar, A., Sikdar, P., & Alam, M. M. (2018). E-Retail adoption in emerging markets: – A perspective on predictive constructs. In D.B.A. Mehdi Khosrow-Pour (Eds). Entrepreneurship, Collaboration, and Innovation in the Modern Business Era. Hershey: IGI Global. pp 40-67.

Paper presented in a Conference

Kumar A. (2015, December). Antecedents of Customer Loyalty: Attitudinal and Behavioral Perspectives in context of Emerging Markets. 4th Biennial IAM Conference, IIM Lucknow.

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