FACULTY & RESEARCH

Dr. Amresh Kumar

Educational Qualifications
BA (Hons), Delhi University,
MBA, ICFAI University, Marketing
NET in Management
Ph.D., Birla Institute of Technology- Mesra, Management

Profile

Dr. Amresh Kumar is an Assistant Professor at Fortune Institute of International Business, New Delhi. Before joining FIIB, he worked as an Assistant Professor at SIBM Pune, Symbiosis International University. He completed his PhD thesis in the area of Management from BIT Mesra University. After completing his graduation in Arts (English hons.) from Delhi University, he did his post - Graduation in Management (Marketing) from ICFAI University. He started his academic career as a Research Associate for nearly two years (June 2015 - May 2017) in Asia Pacific Institute of Management, New Delhi before joining SIBM-Pune.

Dr. Amresh has near perfect blend of academic and practical research experience. With keen interest in research, he has conducted training sessions on research methodology, Statistical/Data Analysis/Computer Application in software Packages: SPSS and AMOS. He has strong understanding of survey design, data analysis and knowledge of statistical concepts to be applied (Validity and Reliability; Multiple Regression; Exploratory Factor Analysis, Confirmatory Factor Analysis; Pathway Analysis; and first order Structural Equation Modeling). As a young researcher, he has plethora of research publications in varied domain.

Research Interests

E commerce, Online marketplace/Online retailing, Digital Marketing/Social Media, Electronic word of mouth

Teaching Interests

Business Research Methods, Market Research and Research Methodology, Business Statistics and Quantitative Techniques

Courses Taught

Research Methodology, Business Research Methods, Marketing Research

Publications

International Publications

S.No	Title	Authors	Journal Name	Year	Pages
1	Effect of Employer Brand Dimensions on Employer Choice Status: A Mediated Moderation Model	Dr. Amresh Kumar and Dr. Karnica Tanwar	Personnel Review	2019	799-823
2	Accessing adherence and Patient Satisfaction with Medication: Validation of TSQM in emerging markets	Dr. Amresh Kumar, Prof. Pallab Sikdar, Dr. Moddassir Alam and Dr. Arun Mittal	International Journal of Pharmaceutical and Healthcare Marketing	2018	409-432
3	How to Measure Post Purchase Customer Experience in Online Retailing? A Scale Development study	Dr. Amresh Kumar and Dr. Bhawna Anjaly	International Journal of Retail and Distribution Management	2017	1277-1297
4	Online banking adoption: a factor validation and satisfaction causation study in the context of Indian banking customers	Dr. Amresh Kumar, Prof. Pallab Sikdar, Dr. Munish Makkad	International Journal of Bank Marketing	2016	760-785
5	Social eWOM: does it affect the brand attitude and purchase intention of brands?	Dr. Amresh Kumar and Dr. Chetna Kudhesia	Management Research Review	2017	310-330
6	Antecedents of Customer Loyalty: Attitudinal and Behavioral Perspectives based on Oliver’s Loyalty Model	Dr. Amresh Kumar, Dr. Nawal Kishor, Dr. S.L Gupta	Indian Journal of Marketing	2016	31-53
7	E- Retail adoption in emerging markets: Applicability of an integrated Trust and Technology Acceptance Model.	Dr. Amresh Kumar, Prof. Pallab Sikdar, Dr. Moddassir Alam	International Journal of E-Business Research (IJEBR)	2016	44-67
8	Measuring Retailer Store Image: a scale development study	Dr. Amresh Kumar, Dr. Nawal Kishor, Dr. S.L Gupta	International Journal of Business and Economics	2014	25-35
9	Payments Banks: A Catalyst for Financial Inclusion	Dr. Amresh Kumar	Asia Pacific Journal of Management Research and Innovation	2017	12(3)

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Indoor Games

The recreational centre has arrangements for several indoor sports like pool, table tennis, carom and chess. These may be accessed by students during their breaks and can be used as effective recreational tools to relax.
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Students can access a fully computerized and air-conditioned library housing over 15,000 books, 195 periodicals/journals, 750 audio-visual and multimedia. The Library subscribes to major online research and informational databases.