Dr. Amresh Kumar

Educational Qualifications
BA (Hons), Delhi University,
MBA, ICFAI University, Marketing
NET in Management
Ph.D., Birla Institute of Technology- Mesra, Management
Dr. Amresh has near perfect blend of academic and practical research experience. With keen interest in research, he has conducted training sessions on research methodology, Statistical/Data Analysis/Computer Application in software Packages: SPSS and AMOS. He has strong understanding of survey design, data analysis and knowledge of statistical concepts to be applied (Validity and Reliability; Multiple Regression; Exploratory Factor Analysis, Confirmatory Factor Analysis; Pathway Analysis; and first order Structural Equation Modeling). As a young researcher, he has plethora of research publications in varied domain.
S.No |
Title |
Authors |
Journal Name |
Year |
Pages |
1 |
Effect of Employer Brand Dimensions on Employer Choice Status: A Mediated Moderation Model |
Dr. Amresh Kumar and Dr. Karnica Tanwar |
Personnel Review |
2019 |
799-823 |
2 |
Accessing adherence and Patient Satisfaction with Medication: Validation of TSQM in emerging markets |
Dr. Amresh Kumar, Prof. Pallab Sikdar, Dr. Moddassir Alam and Dr. Arun Mittal |
International Journal of Pharmaceutical and Healthcare Marketing |
2018 |
409-432 |
3 |
How to Measure Post Purchase Customer Experience in Online Retailing? A Scale Development study |
Dr. Amresh Kumar and Dr. Bhawna Anjaly |
International Journal of Retail and Distribution Management |
2017 |
1277-1297 |
4 |
Online banking adoption: a factor validation and satisfaction causation study in the context of Indian banking customers |
Dr. Amresh Kumar, Prof. Pallab Sikdar, Dr. Munish Makkad |
International Journal of Bank Marketing |
2016 |
760-785 |
5 |
Social eWOM: does it affect the brand attitude and purchase intention of brands? |
Dr. Amresh Kumar and Dr. Chetna Kudhesia |
Management Research Review |
2017 |
310-330 |
6 |
Antecedents of Customer Loyalty: Attitudinal and Behavioral Perspectives based on Oliver’s Loyalty Model |
Dr. Amresh Kumar, Dr. Nawal Kishor, Dr. S.L Gupta |
Indian Journal of Marketing |
2016 |
31-53 |
7 |
E- Retail adoption in emerging markets: Applicability of an integrated Trust and Technology Acceptance Model. |
Dr. Amresh Kumar, Prof. Pallab Sikdar, Dr. Moddassir Alam |
International Journal of E-Business Research (IJEBR) |
2016 |
44-67 |
8 |
Measuring Retailer Store Image: a scale development study |
Dr. Amresh Kumar, Dr. Nawal Kishor, Dr. S.L Gupta |
International Journal of Business and Economics |
2014 |
25-35 |
9 |
Payments Banks: A Catalyst for Financial Inclusion |
Dr. Amresh Kumar |
Asia Pacific Journal of Management Research and Innovation |
2017 |
12(3) |

- AuditoriumFIIB’s state-of-the-art auditorium can seat over 150 individuals and has provisions for video conferencing along with other ultra-modern technologies. Students also enjoy the provision of multiple conference and seminar halls if required.
- CafeteriaA fully functional cafeteria serves sumptuous meals and beverages all through the day for the students to refresh and revive. Students not only enjoy the meals here but sometimes unwind sitting in the area over a cup of coffee.
- ClassroomsThe state of the art classrooms at the Institute enhance the learning experience of students as they are equipped with the latest equipment including projectors, screens, options for video conferencing etc.
- Electronic Resource CentreThe campus hosts a state-of-the-art computer lab housing over 180 terminals and 200 laptops. The campus is Wi-Fi enabled. Online Learning and Teaching Software is also provided for flexibility and access to learning material at all times.
- Indoor GamesThe recreational centre has arrangements for several indoor sports like pool, table tennis, carom and chess. These may be accessed by students during their breaks and can be used as effective recreational tools to relax.
- Knowledge Resource CentreStudents can access a fully computerized and air-conditioned library housing over 15,000 books, 195 periodicals/journals, 750 audio-visual and multimedia. The Library subscribes to major online research and informational databases.

