Arpan Anand

Arpan Anand

Educational Qualifications
Ph.D. (Marketing) (Pursuing)
MBA (Marketing)
M.Com. (Commerce)
NET (Management)
B.Com. (Commerce)
Certified by Accenture in Digital Marketing
Certified by Google and IAB Europe in Digital Marketing
Profile
Prof. Arpan Anand is a young and energetic academician who believes in creating and disseminating knowledge through his innovative and experiential ways. He is an impressive blend of talent which has facilitated him to add a number of feathers on his cap evenly. He holds double Master's in Management and Commerce along with NET in Management. Also, he is among distinguished alumni of NIT Kurukshetra and UBS Chandigarh. After spending his initial career years with one of the leading banks in India, he moved to academics and have in-depth management know-how which is imperative for mentoring and teaching excellence. Since the very beginning of his academic career, Prof. Arpan started to add zest to his research profile by publishing into ABDC listed journals. He also plays roles in various capacities like guest faculty, scholar, guest editor, guest speaker, session chair and many more across different platforms in India and abroad. He is on the reviewer board of many renowned journals. He is a vivid researcher with a demonstrated history of working in higher education and the corporate industry complemented with various publications.

Research Interests
Marketing, Family Business, International Marketing, Digital Marketing, Marketing Strategy

Teaching Interests
Sales & Distribution, Marketing Management, Integrated Marketing Communications, Retail Marketing, Digital Marketing

Research Publications

Research Papers Published
  • Research article “What Encourages The Indian Family Small and Medium Enterprises To Internationalise?” International Journal of Business and Globalisation, 2019
  • Research article “Impact of Liberalization on Insurance Sector in India” Journal of Services Research (JSR), 2018
  • Research article “IMRPs and Advancing International Marketing Education” Journal of International Business Education (JIBE), An ABDC Ranked Journal, Vol. 11. 2016
  • Research article “Portraying CEO as Strategic Leader.” Accepted (Issue is yet to be allotted), Journal of Global Business Advancement, Scopus Indexed, Inderscience, an ABDC ranked Journal.
  • Research article on “Relationship Marketing: An Alternate to marketing Mix”, Frontiers of New Era for Indian Economy, Bharti Publications. (ISBN: 978-93-85000-54-6)

Case
  • Case study on “BIRA 91: The Sparkling Indian Star - A Perfect Combination of Pricing, Positioning, And Quality”. Case Centre. Reference no. 518-0100-1. (2018)
  • Case study on “Chevrolet India - 'I Quit'”. Case Center. Reference no 518-0006-1 (2018).
  • Case Study on “Investigations on Impacts Provided by International Marketing” MMU Journal of Management Practices (Official Journal of MM University, Mullana), Vol. 8 (2) (ISSN-0974-7257) (2015).

Books Published
  • Business Innovation & Sustainability. Bloomsbury Publishing India Pvt. Ltd. 2018
  • Advances in Management and Technology, Bloomsbury Publishing India Pvt Ltd. 2019
  • Business Management and Social Innovation, Bloomsbury Publishing India Pvt Ltd. 2019

Chapter in Book
  • Anand, A. (2016). Relationship Marketing: An Alternate to marketing Mix. In P.S.Vohra, & A. Chandhok (Eds). Frontiers of New Era for Indian Economy, Bharti Publications. ISBN: 978-93-85000-54-6.

Paper presented in Conference
  • Anand, A. (2019, February 1-3). What encourages Indian Family small medium enterprises to internationalize? Paper presented at Asian Family Business Conference, ISB, Hyderabad
  • Jain, D., Paul, A., Anand. A., & Mohapatra, S. (2018, December, 19-20). Digitalization and its Impact on Rural India. Paper presented at 4th International Management Conference on Advances in Management through Research, Innovation & Technology (AMRIT), FIIB, New Delhi
  • Anand, A., Jain, P., & Jain, P. (2018, December, 19-20). A Research Study of Internationalization Processes of the Indian Family Small Medium Enterprises (IFSME's) in turbulant Markets. Paper presented at 4th International Management Conference on Advances in Management through Research, Innovation & Technology (AMRIT), FIIB, New Delhi
  • Anand, A., Somvanshi, S., & Rai, A. Arpan Anand, Shambhavi Somvanshi, Anivesha Rai, (2018, December 19-20) Marketing mix revisited-Food market and BoP. Paper presented at 4th International Management Conference on Advances in Management through Research, Innovation & Technology (AMRIT), FIIB, New Delhi
  • Anand, A. & Kaur, N. (2018, August 4). Internationalisation of Indian Family Small Medium Enterprises. Paper presented at International Symposium on Economic Development - Impact of Globalization & Policy Decisions, FIIB, New Delhi
  • Anand, A. (2018, May 9-13). What motivates Indian Family SMEs to go abroad?. Paper presented at The Transformation of Asian Economic Institutions: Understanding Local Changes and Global Impacts on Business and Society, Oriental Business Innovation Center (OBIC), Budapest Business School, University of Applied Sciences, Budapest, Hungary
  • Anand, A. & Kaur, N. (2017, December 20). The internationalization of Family Business: A Review of Extant Literature. Paper presented at 3rd International Management Conference on Inclusive Growth, Good Governance, Globalization and Green Future, FIIB, New Delhi
  • Rana, S. & Anand, A. (2017, December 20). Exploring the effects of Anthropomorphism Packaging on Consumer’s Attitude. Paper presented at 3rd International Management Conference on Inclusive Growth, Good Governance, Globalization and Green Future, FIIB, New Delhi
  • Anand, A. (2017, March). Indian Textile Manufacturer’s Exports: Marketing Capabilities and Export Barriers. Paper presented at National Seminar on “Global Issues in Management, University Business School, Panjab University, Chandigarh.
  • Anand, A. (2016, March). Database Marketing: A Strategical tool for Online Business firms. Paper presented at National Seminar on “Data Handling Techniques: Application in IT”, GMN College, Ambala Cantt

Publications, Conferences & Seminar
  • Research article “Portraying CEO as Strategic Leader.” Accepted (Issue is yet to be allotted), Journal of Global Business Advancement, Scopus Indexed, Inderscience, an ABDC ranked Journal
  • MDP on “Re-Thinking of Business patterns: A wave towards 3 E’s (Effectiveness, Exploration & Expansion” August 2015 at Maharishi Markandeshwar University Mullana, Ambala, Haryana
  • Participated in FDP titled Effective Ways for Enhancement of Academia Skills, August 2015 at Maharishi Markandeshwar University, Haryana.Workshop On SPSS -Statistical Techniques Used in Research held on August 2014 at Maharishi Markandeshwar University, Mullana.
  • Short term Course on “Energy Management” by NITTTR, February, 2016 at Maharishi Markandeshwar University, Haryana.

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