Dr. Ekta Singhal

Dr. Ekta Singhal

Educational Qualifications
Ph.D. (Marketing Management)
MBA, B.Com. Hons
NET, JRF (Management, 2012)
Profile
Dr. Ekta Singhal has an excellent academic record with a great aptitude towards teaching and research. She has obtained her Ph.D. in Marketing Management from the Department of Commerce and Business Administration (MONIRBA), University of Allahabad, Master’s degree in Business Administration with marketing specialization; and Bachelor’s degree in Commerce from Hansraj College, Delhi University. She has also completed various online certification courses on Digital Marketing. She has been awarded with various academic scholarships. She has presented her research papers in various conferences held all over India. She is an avid reader and is keenly aware of new and emerging issues in Marketing and Branding.

Research Interests
Brand Management, Digital Marketing

Teaching Interests
Marketing Management, Brand Management, Digital Marketing, Customer Relationship Management, Marketing Communications

Research Publications

Articles published in Journal
  • Singhal, E. (Forthcoming). Marketing Channel Attribution Modelling: Markov Chain Analysis. International Journal of Indian Culture and Business Management. Accepted
  • Singhal, E. (2019) Time Series Analysis- A Machine Learning Approach. Asset Analytics - Performance and Safety Management, Springer.
  • Singhal, E. (2017). Brand Equity- A Battle of Brand Associations. International Journal of Enhanced Research in Management and Computer Applications, 6 (12), 65-68.
  • Singhal, E. (2015). Branding Through Digital Tsunami. International Journal of Science, Technology & Management, 4 (Special Issue 1), 547-551.
  • Singhal, E. (2014). Brand Resonance – A Pyramid in the Making. International Journal of Business Management and Leadership, 5 (2), 237-244
  • Singhal, E. (2014). Evolving Marketing Philosophy-Yet another Milestone. International Journal of Management and International Business Studies, 4 (1), 57-62.

Paper presented in Conference
  • Singhal, E. (2019, February 20-22). Management Education in India: Establishing the Mainstream Role of Entrepreneurship Education. Paper presented at Thirteenth Biennial Conference on Entrepreneurship, EDII, Ahmedabad, Gujarat, India.
  • Singhal, E. (2018, December 27-29). Time Series Analysis: A Machine Learning Approach. Paper presented at 9th International Conference on Quality, Reliability, Infocom Technology and Business Operations, University of Delhi, Delhi.
  • Rana, S., Saikia, P., & Singhal, E. (2018, December 13-14). Evolving Base to Measure Benefit Impacts Generated by International Marketing Sixth IIFT Conference on Empirical Issues in International Trade and Finance (EIITF), Indian Institute of Foreign Trade (IIFT), New Delhi.
  • Singhal, E. (2018, October 27). Marketing Channel Attribution Modelling: Markov Chain Analysis. Paper presented at National Marketing Conference 2018 on "Managing Customer’s Experience across Contemporary & Diverse Touchpoints, FIIB, New Delhi.
  • Rana, S. & Singhal, E. (2018, August 4). Are Indian Manufacturing Multinationals Benefitted with Globalization? A GAMBIT. Paper presented at International Symposium on Economic Development - Impact of Globalization & Policy Decisions, FIIB, New Delhi
  • Singhal, E. (2015). CSR – The New Paradigm in Evolving Brand Building Strategy. Paper presented at Global Summit on Corporate Social Responsibility.

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