FACULTY & RESEARCH

Sanjay Tiwari

Educational Qualifications
MBA, Rotterdam School of Management, 1992

Profile

Branding, Communication & Integrated Marketing Advisor; Entrepreneur, Author and Teacher

25 years of high quality experience and expertise across various functions of marketing
10+ years in various aspects of digital marketing and start-up entrepreneurship
Founded 2 startups and mentored 2 startups
15+ years of teaching marketing, brand management, advertising, marketing communications and digital marketing as a visiting faculty at IIFT, IIMC, Amity University, NIFT and FIIB

Teaching Interests

Marketing Area, Orientation to Management Skills

Courses Taught

Marketing Management, Brand Management, Marketing Communication, Advertising and Media Planning, Digital Marketing, Market Research

Professional Activity

Marketing Advisory and Consultancy

Publications

2 Books:
The (un) Common Sense of Advertising, Sage Publications, 2003
The (un) Common Sense of Management: Five Skills and a Sixth Sense, Sage Publications, 2006

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IN THE SPOTLIGHT

Life at FIIB: A Student's Perspective

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Auditorium

FIIB’s state-of-the-art auditorium can seat over 150 individuals and has provisions for video conferencing along with other ultra-modern technologies. Students also enjoy the provision of multiple conference and seminar halls if required.
Cafeteria

A fully functional cafeteria serves sumptuous meals and beverages all through the day for the students to refresh and revive. Students not only enjoy the meals here but sometimes unwind sitting in the area over a cup of coffee.
Classrooms

The state of the art classrooms at the Institute enhance the learning experience of students as they are equipped with the latest equipment including projectors, screens, options for video conferencing etc.
Electronic Resource Centre

The campus hosts a state-of-the-art computer lab housing over 180 terminals and 200 laptops. The campus is Wi-Fi enabled. Online Learning and Teaching Software is also provided for flexibility and access to learning material at all times.
Indoor Games

The recreational centre has arrangements for several indoor sports like pool, table tennis, carom and chess. These may be accessed by students during their breaks and can be used as effective recreational tools to relax.
Knowledge Resource Centre

Students can access a fully computerized and air-conditioned library housing over 15,000 books, 195 periodicals/journals, 750 audio-visual and multimedia. The Library subscribes to major online research and informational databases.
Outdoor Games

The Campus also has provisions badminton, volleyball and a number of outdoor games and activities
Recreational Centre

The recreational centre of FIIB provides its students space and opportunity to indulge in activities like indoor games and relax. The Centre is outfitted with television, student lockers and various indoor sports like pool table, table tennis, carom and chess.

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Sanjay Tiwari

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