Sanjay Tiwari

Sanjay Tiwari

Educational Qualifications
MBA, Rotterdam School of Management, 1992
Profile
Branding, Communication & Integrated Marketing Advisor; Entrepreneur, Author and Teacher
  • 25 years of high quality experience and expertise across various functions of marketing
  • 10+ years in various aspects of digital marketing and start-up entrepreneurship
  • Founded 2 startups and mentored 2 startups
  • 15+ years of teaching marketing, brand management, advertising, marketing communications and digital marketing as a visiting faculty at IIFT, IIMC, Amity University, NIFT and FIIB

Teaching Interests
Marketing Area, Orientation to Management Skills

Courses Taught
Marketing Management, Brand Management, Marketing Communication, Advertising and Media Planning, Digital Marketing, Market Research

Professional Activity
Marketing Advisory and Consultancy

Publications
2 Books:
The (un) Common Sense of Advertising, Sage Publications, 2003
The (un) Common Sense of Management: Five Skills and a Sixth Sense, Sage Publications, 2006
DISCOVER FIIB
Discover FIIB
IN THE SPOTLIGHT
Life at FIIB: A Student's Perspective

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CONNECT WITH FIIB
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  • Cafeteria
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  • FIIB Electronic Resource Centre
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  • Knowledge Resource Centre  of FIIB
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