Dr. Sudhir Rana

Dr. Sudhir Rana

Educational Qualifications
Post-Doctorate from Putra Business School (AACSB Accredited), Malaysia on ‘Consumer Nostalgia and Marketing Practices’
Ph.D. in Marketing (MHRD Scholarship Government of India)
MBA (Marketing)
B.Com.
Profile
Dr. Sudhir Rana believes in driving and motivating academics and research such a way that, it can be best utilized in an enthusiastic and dynamic environment to foster versatile personalities. He is a marketing area faculty. His teaching and research interests include: International Marketing, Consumer Behaviour, Business Development Sales & Negotiation, Internationalization and Customer Relationship Management. He is MBA and Ph.D. with MHRD Scholarship from Government of India and Post-Doctorate (June, 2018 to June, 2020) from Putra Business School, Malaysia. His research profile is followed by publications into ABDC/ABS/Scopus/Web of Sciences Ranked & indexed journals published by Emerald, Inderscience, Sage, and Neilson Journal Publishing etc. Dr. Rana is a versatile academician. He performs various roles, as Guest Faculty, Scholar, Editor, Editorial Board Member, Guest Editor, Author, Guest Speaker/Panel Speaker/Moderator, Conference Speaker/Session Chair/Committee Member & Convener, and Workshop Expert at various platforms in India and overseas. His association with the Journals like, Journal of International Business Education, International Journal of Business and Globalisation, International Journal of Indian Culture and Business Management, FIIB Business Review, and International Journal of Supply Chain and Operations Resilience always motivate quality research to get at their best homes.

Ongoing Projects:
Consumer Response to Nostalgic Brands
Digital Sources and International Marketing Strategies
Business Education in India

Editorships:

Research Grants, Awards and Honors
  • Admirable Editor Award from Sage Publications in December 2019.
  • Faculty of the Year award in April 2019 by Fortune Institute of International Business, India.
  • Grant from OBIC Budapest Business School, Hungary for Chairing Panel and Conference Participation (fully funded), 9 – 13 May, 2018.
  • Research Grant (Scholarship) from Ministry of Human Resource Development (M.H.R.D.) for Doctoral Programme, From June 2010 to June 2014.
  • Admirable Author Award, International Workshop on Exploring Science of Transportation Systems, at National Institute of Technology (N.I.T.) Hamirpur, April - 2013.
  • First Prize, GHS-IMR Doctoral Research Paper Competition in Tenth AIMS International Conference at Indian Institute of Management (IIM) Bangalore, January - 2013.
Research Publications

Papers published in Journals
  • Dhiman, R., Mehta, V., & Rana, S. (2020). Why Export Competitiveness Differs within Indian Textile Industry? Determinants and Empirical Evidence. Review of International Business and Strategy. DOI - 10.1108/RIBS-03-2020-0021.
  • Rana, S., Prashar, S., Barai, M., & Bakar, A. (2020). Determinants of International Marketing Strategy for Emerging Market Multinationals. International Journal of Emerging Markets, DOI - 10.1108/IJOEM-09-2019-0742
  • Harmmann, H. & Rana, S. (2020). Which B2B Thinker are You? International Journal of Indian Culture and Business Management, In press.
  • Nambiar, B., Ramanathan, H., Rana, S. & Prashar, S. (2019). Perceived Service Quality and Customer Satisfaction: A Missing Link in Indian Banking Sector. Vision, 23(1), 44-55.
  • Rana, S., Saikia, P., & Barai, M. (2018). Globalization and Indian Manufacturing Enterprises. FIIB Business Review, 7 (2), 167-174.
  • Rana, S. (2018). International Marketing Education in India: An Assessment and Looking Forward. Journal of International Business Education, 12 (Special Issue). 3-6
  • Gupta, N., & Rana, S. (2017). Perception toward Permission-based E-mails in Banks. Jindal Journal of Business Research, 6(1), 86-95.
  • Gupta, N., Rana, S., & Anand, A. (2017). Impact of Liberalization on the Insurance Sector in India. Journal of Services Research, 16 (2), 79-112
  • Chandra, S. & Rana, S. (2017). First Five Years of FIIB Business Review. FIIB Business Review, 6 (1), 28-30.
  • Rana, S., Salwan, P., & Anand, A (2017). IMRPs and Advancing IM Education. Journal of International Business Education. 12 (Special Issue). 1-24.
  • Rana, S. & Sharma, S. K. (2016). A Review on the State of Methodological Trends in International Marketing Literature. Journal for Global Business Advancement, 9 (1), 90-107.
  • Rana, S. & Sharma, S. K. (2015). Topics, Trends and Methodological Practices: Past Twenty-Five Years of International Marketing Literature. Malaysian Management Review, 50 (2), 37 – 57.
  • Rana, S., & Sharma, S. K. (2015).The State of Topics and Methodological Trends in International Marketing Literature: 1990-2012. Indore Management Journal, 7 (1), 35-53.
  • Rana, S. & Sharma, S. K. (2015). A Literature Review, Classification and Simple Meta-Analysis on the Conceptual Domain of International Marketing: 1990 – 2012. Advances in International Marketing, 25, 189 – 222.
  • Rana, S., & Sharma, S. K. (2014). Investigation of International Marketing Process: Classification and Assessment. AIMS International Journal of Management, 8 (2), 131-151.
  • Sharma, S. K., & Rana, S. (2014). Drawing Modelling Canvas For The International Positioning Of Indian Beverage Products. 4 (7), 30-38.
  • Rana, S. and Anand, A. (2014). Investigating the Impacts Provided by International Marketing: A Case of Indian Manufacturing Firms. MMU Journal of Management Practices, 8 (2), 115 - 121.

Books
  • Shrivastava, A. K., Rana, S., Mohapatra, A. K., & Ram, M. (Eds.). (2019). Advances in Management Research: Innovation and Technology, CRC Press, Taylor & Francis. ISBN 9780367226886
  • Mohapatra, A.K., Rana, S., Shrivastava, A.K & Anand, A. (Eds). (2018). Business Innovation & Sustainability. Bloomsbury Publishing India Pvt. Ltd. ISBN. 978-93-88630-26-9
  • Mohapatra, A.K., Rana, S., Shrivastava, A.K & Chandra, S. (Eds). (2018). Business Management and Technology. Bloomsbury Publishing India Pvt. Ltd. ISBN. 978-93-88630-29-0
  • Iyer, V., Rana, S., Gupta, N. & Chandra. S. (2018). Investigating Business Situations Insights from Internship Based Case Studies. New Delhi: Excel India Publishers ISBN: 978-93-86724-78-6
  • Sinha, A.K., Pandey, A., Mohapatra, A. K., & Rana, S. (Eds) (2016). Advance in Management. New Delhi: Bloomsbury Publishing India Pvt. Ltd. ISBN: 978-93-86349-55-2.

Chapters published in books
  • Islam, A. M., & Rana, S. (2019). Impact of Exchange Rate Movements and World Output on Indian Exports. Advances in Management Research: Innovation and Technology, CRC Press, Taylor and Francis.
  • Rana, S. & Chandra, S. (2018). Conclusion. In V. Iyer, S. Rana, N Gupta, & S. Chandra. (2018). Investigating Business Situations Insights from Internship Based Case Studies. New Delhi: Excel India Publishers. ISBN: 978-93-86724-78-6

Papers presented in Conference
  • Rana, S. & Rout, S. ( 2019, June 6-7). Nostalgia in Marketing Literature: Assessment and looking Forward. Paper presented at Management Education and Research Colloquium, IIM, Kashipur
  • Srivastav, S., Garg, V., & Rana, S. (2018, December 19-20 December). A Study to Analyse the Opportunities of Mutual Fund Investment in Context of the Indian Market. Paper presented at 4th International Management Conference on Advances in Management through Research, Innovation & Technology (AMRIT), FIIB, New Delhi
  • Rana, S., Saikia, P., & Singhal, E. (2018, December 13-14). Evolving Base to Measure Benefit Impacts Generated by International Marketing Sixth IIFT Conference on Empirical Issues in International Trade and Finance (EIITF), Indian Institute of Foreign Trade (IIFT), New Delhi.
  • Rana, S. & Singhal, E. (2018, August 4). Are Indian Manufacturing Multinationals Benefitted with Globalization? A GAMBIT. Paper presented at International Symposium on Economic Development - Impact of Globalization & Policy Decisions, FIIB, New Delhi
  • Rana, S. (2018, May 9-13). Internationalization of Family Small and Medium Enterprises (FSMEs). Paper presented at The Transformation of Asian Economic Institutions: Understanding Local Changes and Global Impacts on Business and Society, Oriental Business Innovation Center (OBIC), Budapest Business School, University of Applied Sciences, Budapest, Hungary
  • Rana, S. & Mohapatra, A. (2018, March 24). Business Education in India: Meeting the Quality Criteria. Paper presented at Exploring Sustainable Growth Strategies for India, BPSMV, Sonepat Haryana
  • Business Education in India: Present Status and a Way Forward International Conference on Challenges and Prospects of Quality Education in Nepal in Federalism Era, Higher Institutions and Secondary Schools (HISSAN), Nepal, 23 – 24, February, 2018.
  • Rana, S., Prashar, S., & Mahajan, D. (2017, December 20). Marketing in India: Past, Present and Future. Paper presented at 3rd International Management Conference on Inclusive Growth, Good Governance, Globalization and Green Future December, FIIB, New Delhi
  • Rana, S. & Anand, A. (2017, December 20). Exploring the effects of Anthropomorphism Packaging on Consumer’s Attitude. Paper presented at 3rd International Management Conference on Inclusive Growth, Good Governance, Globalization and Green Future, FIIB, New Delhi
  • Rana, S. (2016, November 20-21). Indian Textile Manufacturers' exports: Marketing Capabilities and Export Barriers. Paper presented at 2nd International Management Conference, FIIB, New Delhi
  • Rana, S. (2014). A State of Methodological Trends in International Marketing Literature. Paper presented at AGBA Conference, IIT Delhi.
  • Rana, S. (2013). Evaluating the International Marketing Variables. Paper presented at Doctoral Colloquium, IIM Ahmadabad.
  • Rana, S. (2013). Indian Transport Companies in International Markets. Paper presented at Exploring Science of Transportation Systems, National Institute of Technology (N.I.T.) Hamirpur.
  • Rana, S. (2013). Investigation and classification of International Marketing Process: A literary Assessment, Tenth AIMS International Conference, Indian Institute of Management Bangalore.
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