Dr. Sudhir Rana

Dr. Sudhir Rana

Educational Qualifications
Ph.D. in Marketing (MHRD Scholarship Government of India)
MBA (Marketing)
B.Com.
Profile
Dr. Sudhir Rana believes in driving and motivating academics and research such a way that, it can be best utilized in an enthusiastic and dynamic environment to foster versatile personalities. He is a marketing area faculty. His teaching and research interests include: International Marketing, Business Development Sales & Negotiation, Internationalization and Customer Relationship Management. He is MBA and Ph.D. with MHRD Scholarship from Government of India. His research profile is followed by publications into ABDC/ABS/Scopus/Web of Sciences Ranked & indexed journals published by Emerald, Inderscience, Sage, and Neilson Journal Publishing etc. Dr. Rana is a versatile academician. He performs various roles, as Guest Faculty, Scholar, Editor, Editorial Board Member, Guest Editor, Author, Guest Speaker/Panel Speaker/Moderator, Conference Speaker/Session Chair/Committee Member & Convener, and Workshop Expert at various platforms in India and overseas. His association with the Journals like, Journal of International Business Education, International Journal of Business and Globalisation, International Journal of Indian Culture and Business Management, FIIB Business Review, and International Journal of Supply Chain and Operations Resilience always motivate quality research to get at their best homes.

Ongoing Projects:
Consumer Response to Nostalgic Brands
Digital Sources and International Marketing Strategies
Business Education in India

Editorships:
Editor, FIIB Business Review (Sage Publications) https://in.sagepub.com/en-in/sas/fiib-business-review/journal203492
Journal of International Business Education (Guest Editor) http://www.neilsonjournals.com/JIBE/jibesi.html
International Journal of Business and Globalisation (Guest Editor)
International Journal of Indian Culture and Business Management (Guest Editor)

Research Grants, Awards and Honors
  • Grant from OBIC Budapest Business School, Hungary for Chairing Panel and Conference Participation (fully funded), 9 – 13 May, 2018.
  • Research Grant (Scholarship) from Ministry of Human Resource Development (M.H.R.D.) for Doctoral Programme, From June 2010 to June 2014.
  • Admirable Author Award, International Workshop on Exploring Science of Transportation Systems, at National Institute of Technology (N.I.T.) Hamirpur, April - 2013.
  • First Prize, GHS-IMR Doctoral Research Paper Competition in Tenth AIMS International Conference at Indian Institute of Management (IIM) Bangalore, January - 2013.
Selected Publications
Conferences Presentations
  • “Evolving Base to Measure Benefit – Impacts Generated by International Marketing” 6th IIFT Conference on Empirical Issues in International Trade & Finance at the Indian Institute of Foreign Trade (IIFT) New Delhi on 13 – 14th December 2018.
  • “Internationalization of Family Small and Medium Enterprises (FSMEs)” at OBIC Conference, Budapest Business School, Budapest, Hungary, 10 – 11 May, 2018.
  • Business Education in India: Present Status and a Way Forward International Conference on Challenges and Prospects of Quality Education in Nepal in Federalism Era, Higher Institutions and Secondary Schools (HISSAN), Nepal, 23 – 24, February, 2018.
  • “Marketing in India: Present, Past and Future” Presented at International Management Conference – 3, at Burgundy School of Business (France) and FIIB Conference, December 19 – 20, 2017.
  • “Indian Textile Manufacturers’ Expert: Marketing Capabilities and Expert Barriers” Presented in International Management Conference -2 at Fortune Institute of International Business (FIIB), December 20-21, 2016.
  • “A State of Methodological Trends in International Marketing Literature” Presented in AGBA Conference at Indian Institute of Technology (IIT) Delhi, November 2014.
  • “Evaluating the International Marketing Variables” Presented in Doctoral Colloquium, organized by Indian Institute of Management (IIM) Ahmadabad, in December – 2013.
  • “Indian Transport Companies in International Markets” Presented in Workshop on Exploring Science of Transportation Systems, held at National Institute of Technology (N.I.T.) April – 2013.
  • “Investigation and classification of International Marketing Process: A literary Assessment” is presented in Tenth AIMS international conference at Indian Institute of Management (IIM) Bangalore. January – 2013.
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