Dr. Nimit Gupta

Dr. Nimit Gupta

Educational Qualifications
Ph.D. (Marketing)
M.Phil. (Marketing)
M.B.A (Marketing)
Accredited Management Teacher, AIMA (Marketing)
Honor Code Certification (Marketing) - University of British Columbia, Canada
Honor Code Certification (Service Culture)–Kyoto University, Japan
Marketing Guru Dr. Philip Kotler Certification
NET (Management)
B.Com.
Profile
Dr Nimit Gupta is a seasoned academician in the area of outcome based management education. He is a certified marketing trainer trained by Dr Philip Kotler. He is certified from Harvard for case teaching. He is qualified marketing expert from University of Berkeley-California, University of British Columbia-Canada and Kyoto University, Japan. He has 17 years of experience in Teaching, Academic Administration, Consultancy and Research at reputed management institutes of Delhi NCR. Before Joining Fortune institute of International Business, Delhi, as Associate Professor & Area Chairperson-Marketing, he worked with Jaipuria Institute of Management, Noida and Maharaja Agrasen Institute of Management Studies (affiliated to Guru Gobind Singh Indraprastha University), Delhi. He had worked in various capacities as Programme Director, Internship Coordinator, NBA Team Member, Marketing Club Coordinator, Governing Board Member (Faculty Representative), Examination Controller to name a few. He had authored two books on contemporary themes- Permission Marketing and Case Writing. He has presented 40+ research papers/cases/articles in National and International Seminars organized by IIM (A), FMS, IIT (M), BIMTECH, IMT etc He has published 60+ research papers/cases/articles in journals of repute including Journal of Services Research, Journal of Electronic Marketing and Retailing, Journal of Digital and Social Media, Journal of Teaching and Case Studies, Journal of Marketing and Communication, International Journal of Customer Relations, Indian Journal of Marketing etc. He had served as a Session Chair/Track Chair /Moderator/Panel Member in 20+ national and international conferences. He had conducted 15+ FDPs sessions for faculty of reputed universities/colleges across India. He is a prolific case writer and his cases are used for classroom teaching by academic institutions like University of Newcastle Business School-UK, Qatar University-Qatar, Bologna Business School – Italy, ICD International Business School- France to name a few. He is recipient of several scholastic performance awards including Best Case Award: Case Centre (USA), ), Dr G.D Sardana Memorial Young Scholar Award- George Mason University, USA & BIMTECH-India, Best Associate Professor- PRCME, Shiksha Gaurav Puraskar-2017- CEGR, Educative Knowledge Contributor Appreciation – Shiksha, National Excellence Award for Innovative Teaching 2017- World Education and Skill Conclave, Education Excellence Award for Research 2017- GESA, Rastritya Srijan Siksha Ratan Samman 2017 to name a few. He is an Accredited Management Teacher from AIMA and has been instrumental in organizing MDPs in Marketing Management in association with Ministry of Micro, Small and Medium Enterprises, Govt of India. He had conducted MDPs for organizations like TCI, Coromandel, NFL etc as a corporate trainer. He is also a reviewer and on editorial board of national and international journals of repute like Emerald Emerging Markets Case Studies (EEMCS), International Journal of Sales & Marketing Management Research and Development (IJSMMRD), ELK Asia Pacific Journal of Marketing and Retail Management (EAPJMRM) to name a few.

Research Interests
Outcome Based Education, Student Skill Enhancement, Higher Education, Permission Marketing, Internet Marketing, Bank Marketing, Retail Marketing

Teaching Interests
Luxury Marketing, Services Marketing, Marketing Management, Retail Marketing, Marketing Strategies and Research Methodologies (SPSS Based.)

Research Publications

Papers Published
  • Utkarsh & Gupta, N. (Forthcoming). Message Strategy of Promotional E-mails in India: A Content international Journal of Electronic Marketing and Retailing. Accepted
  • Gupta, N., & Rana, S. (2017). Perception toward Permission-based E-mails in Banks. Jindal Journal of Business Research, 6(1), 86-95.
  • Gupta, N., Rana, S., & Anand, A. (2017). Impact of Liberalization on the Insurance Sector in India. Journal of Services Research, 16 (2), 79-112
  • Gupta, N. (2016). Permission-based e-mail marketing in the Indian context: Factors affecting consumer consent. Journal of Digital & Social Media Marketing, 4(2), 191-198.
  • Gupta, N., & Jain, P. (2016). "Role of Agility in Green Supply Chain Management", Vol. 5, Issue 9
  • Jain, P., & Gupta, N. Status of GSCM Implementation in SMEs of India. International Journal of Engineering Technology, Management and Applied Sciences. 4 (8), 175-178.
  • Gupta, N. (2015). Permission marketing: antecedents, impact and future. International Journal of Teaching and Case Studies, 6(4), 281-289.
  • Gupta, N. (2015). Indian Private Labels: Modifying Retailing Perspective. International Journal of Applied Sciences and Management (IJASM), 1(1), 43-47.
  • Gupta, N. (2015). Permission Marketing: An Analysis with Reference to Banking Promotional E-mails. Indian Journal of Marketing, 45(7), 48-55.
  • Gupta, N. (2015). Permission Marketing: An Analysis with Reference to Banking Promotional E-mails. Indian Journal of Marketing, 45(7), 48-55.
  • Gupta Nimit: Permission-Based E-Mail Marketing In The Indian Context: Factors Affecting Consumer Consent, Journal of Digital & Social Media Marketing, Vol 4, No. 2 , pp 191-198, 2016- ABDC Ranked.
  • Gupta Nimit: Permission Marketing: An Analysis with Reference to Banking Promotional E-mails, Indian Journal of Marketing, Vol 45, No. 7 , pp 48-55- 2015- Scopus Indexed
  • Gupta Nimit etal :Consumer Demographics Towards Health Related Information- An Empirical Study with Reference to CSE, Abhigyan – Quest for Excellence, Vol 26, No.4,pp 54-64-2009-UGC Listed
Case
  • Gupta, N. & Chakravertty, J. (2018). Italiano: Stakes on Stake. Jaipuria International Journal of Management Research. 4(2), 92-94.
  • Gupta, N. & Kumar, A. (2018). Developing Business for Adventure: Looking Forward. Case Center. Reference no 518-0048-1.
  • Anand, A., Gupta, N., Mohapatra, A., & Khandelwal, K. (2018). BIRA 91: The Sparkling Indian Star - A Perfect Combination of Pricing, Positioning, And Quality. Case Centre. Reference no. 518-0100-1.
  • Gupta, N., Rana, S. & Anand, A. (2018). Chevrolet India - 'I Quit' Case Center. Reference no 518-0006-1
  • Sharma, V. & Gupta, N. (2016). Excel Shoppee-E-commerce Start Up: Road Ahead. FIIB Business Review, 5(Special Issue), 3-8.
  • Gaur, S. & Nimit, G. (2016). Disruptive Patanjali: Changing the Indian FMCG Landscape. FIIB Business Review, 5(5), 55-64.
  • Gupta, N. & Singh, S. (2016). 3D The Gym - A Chain Of Health And Fitness Centres. Case Center. Reference no 516-0202-1.
  • Gupta, N., Alexender, A., & Jaiswal, A. (2016). Amarachi - Silver Art Jewels: Road Ahead Case Center. Reference no 516-0146-1
  • Gupta, N. & Seth, P. (2016). A-Z Decor - The Challenge for Sustaining Business. Case Centre. Reference no 516-0004-8
  • Gupta, N. (2015). Bakerywala-The Cake Shop. Jaipuria International Journal of Management Research. 1 (1).
  • Gupta, N. (2015). Audiotech Electronics. Case Centre. Reference no 18333850

Books
  • Malik, R. & Gupta, N. (2019).Mobile Based Marketing Practices in Indian Context. Germany: Lambert Academic Publishing. ISBN. 978-620-0-11650-5
  • Iyer, V., Rana, S., Gupta, N. & Chandra. S. (2018). Investigating Business Situations Insights from Internship Based Case Studies. New Delhi: Excel India Publishers ISBN: 978-93-86724-78-6
  • Gupta, N. (2015). Permission Marketing- An Indian Approach. Germany: Lambert Academic Publishing. ISBN: 9783659710322

Chapters published in a book
  • Moudgil, S. & Gupta, N. (2019) Managing Technology led change. In A.P Mittal, P. Ranjan, A. DeL. Mehra & K. Bali (Eds). Innovation Technology Management. CEGR. ISBN. 978-81-935740-3-4.
  • Gupta, N. (2018). Factors of Excellence in Indian Business: A Progressive Outlook . In J. P Mahajan (Eds). Strategies for Business Excellence. Mankin Press. ISBN. 9789-38667-7648
  • Gupta, N., Singh, S., & Saraswat, Y. (2018). Sampling Design. In K. K. Aggarwal, K.P. Isaac, & K. K. S. Bhatia (Eds). Research Methodology Curriculum based on Primary Research. New Delhi: CEGR ISBN: 978-81-935740-2-7
  • Gupta, N. & Rana, D. (2018). United Colors of Benetton: Women is King. In V. Iyer, S. Rana, N. Gupta, & S. Chandra (Eds). Investigating Business Situations Insights from Internship Based Case Studies. New Delhi: Excel India Publishers. ISBN: 978-93-86724-78-6. pp. 33-40
  • Gupta, N. & Iyer, V. (2018). An Introduction to Case Writing and Teaching. . Iyer, S. Rana, N. Gupta, & S. Chandra (Eds). Investigating Business Situations Insights from Internship Based Case Studies. New Delhi: Excel India Publishers. ISBN: 978-93-86724-78-6. pp. 3-10
  • Gupta, N. & Malik, R. (2018). Study of Millennial Banking Behaviour towards Mobile Banking Apps. In S. Soni & S. Sharma (Eds). Marketing Magic for Millennials Rise of Gen YO!. New Delhi: Bloomsbury Publishing India Pvt. Ltd. ISBN: 9789386826862, pp. 106-112
  • Gupta, N. (2017). Demonetization: From the Lens of Indian Retail Sector. In P. Pankaj, & S. Jain. (Eds). The Demonetization Phenomenon. New Delhi: Bloomsbury Publishing India Pvt. Ltd.
  • Gupta, N. (2017). Demonetization: From the Lens of Indian Retail. In P. Pankaj, & S. Jain. (Eds). Demonetization: What Lies Ahead for Indian Economy. New Delhi: Bloomsbury Publishing India Pvt. Ltd. ISBN: 978-93-86432-10-0. pp. 139-148
  • Gupta, N. & Malik, R. (2016). Role of Digital Banking in Rural Development. In Rural Development: Trends, Opportunities and Challenges in 21st Century. S.B. Patil Institute of Management. ISBN: 978-81-922746-5-2. pp. 3.20 - 3.28.
  • Gupta, N. & Alexander, A. (2016). USPA - Apparel: A Concern to Retail Store Profitability. In 3rd International Case Conclave Elixir. New Delhi: Excel India Publishers. ISBN: 9789385777899. pp 21-31
  • Gupta, N. & Malik, R. (2016). Promotional Mobile Messages by Banks from the Lens of Branding. In M. Sharma & D.K Sharma (Eds). Contemporary Issues and Challenges in Management & Decision Sciences. New Delhi: Excellent Publishing House. ISBN: 978-81-932836-8-7. pp. 212-221
  • Gupta, N. (2016). Consumer Behavior towards Promotional Mobile messages among Management Graduates in Delhi-NCR. In A.K. Sinha, A.K Mohapatra, A. Pandey & Utkarsh (Eds). Contemporary Issues in Business and Economy. New Delhi: Regal Publications. ISBN: 978-81-8484-595-2, pp. 155-167.
  • Gupta, N. & Nath, V. (2016). Interlinkages of FDI policy in retail with Make in India. In V. Nath, R.K Sharma, A.S Rao, B.R. Bharadwaj, M.K. Chaubey & T. Tiwari (Ed). “Make in India" Through Sustainable Development: Achieving Inclusive Growth. BVIMR. ISBN: 978-93-85000-59-1. pp. 18-22.
  • Gupta, N. (2015). Poddar Design and Gift Company. In G.D, Sardana & T. Thatcenkary (Ed). Optimizing Business Growth - Strategies for Scaling Up. New Delhi: Bloomsbury Publications. ISBN: 9789385436789. pp. 216-221
  • Gupta, N. (2015). Awareness and Acceptance of Swachh Bharat Abhiyan Among Management Students. In S. Mittal, S. Jain & A. Sharma (Eds). Managerial Perspectives Issues and Challenges of Swachh Bharat Abhiyan – 2014. Enriched Publications Pvt. Ltd. ISBN: 9781743932771. pp. 32-40.
  • Gupta, N. (2014). E-mail Perception of Indian Banking Consumers. In Mittal, S. (Ed). Marketing in a Changing & Connected World.). New Delhi: Bloomsbury Publishing India Pvt. Ltd. ISBN: 9789384898847. pp. 122-134
  • Gupta, N. (2014). Audiotech Electronics. In Sardana, G.D. (Ed).Understanding Work Experiences from Multiple Perspectives New Paradigms for Organizational Excellence. New Delhi: Bloomsbury Publishing India Pvt. Ltd. ISBN: 9789384898588. pp. 61-70.

Papers presented in Conference
  • Gupta, N. & Malik, R. (2017, December 20). An Empirical Study of Mobile-Based Marketing Practices in Selected Banks. Presented at 3rd International Management Conference on Inclusive Growth, Good Governance, Globalization and Green Future, FIIB, New Delhi.
  • Gupta, N. & Utkarsh (2016, December 1-2). Deepika Store: Delivering Value to the Consumers. Paper presented at International Conference of Management Case (ICMC 2016), BIMTECH, Greater Noida.
  • Gupta, N. & Alexender, A. (2016, September 9). USPA - Apparel: A concern to retail store profitability. Paper presented at GD Goenka University International Conference on Management (GDGU- ELIXIR 2016), G D Goenka University, Gurgaon.
  • Gupta, N. & Malik, R. (2016, July 16-17). Promotional Mobile Messages by Banks from the Lens of Branding. Paper presented at 2nd International Conference on Advances in Management & Decision Sciences (ICAMDS-2016), School of Management, Gautam Buddha University, Greater Noida.
  • Gupta, N. & Malik, R. (2016, March 5). Consumer Behavior towards Promotional Mobile messages among Management Graduates in Delhi-NCR. Paper presented in International Management Conference on Business and Economy: Growth, Governance and Globalisation, FIIB, Delhi.
  • Gupta, N., Jaiswal, A., & Alexender, A. (2016, February, 26-27). Amarachi - Silver Art Jewels : Road Ahead. Paper presented at Indian Retail Conference 2016, Ambedkar University, Delhi.
  • Gupta, N. (2016, February, 5-6). Interlinkage of FDI Policy in Retail with Make in India Campaign. Paper presented at 8th International Conference on "Make in India" Through sustainable Development: Achieving Inclusive Growth, Bharati Vidyapeeth Deemed University, New Delhi.
  • Gupta, N. (2015, December 3-4). Poddar Design And Gift Company International Conference On Management Cases (ICMC-2015). BIMTECH, Birla Institute of Management Technology, Greater Noida.
  • Gupta, N. (2015, September 5). Offline to Online: A Much Needed Transformation. Paper presented at Katastasi 2015, FIIB, New Delhi.
  • Gupta, N., Agarwal, S., & Gupta, S. (2015, August 14). Awareness and Acceptance of Swachh Bharat Abhiyan among Management Students. Paper presented at National Conference on Managerial Perspectives, Issues and Challenges of Swachh Bharat Campaign 2014, University School of Management Studies, GGSIU, Delhi
  • Gupta, N. (2015, March 20). E-mail Perception of Indian Banking Consumers. Paper presented at National Marketing Conference 2015 (Marketing in A Changing & Connected World), University School of Management Studies, IP University, New Delhi.
  • Gupta, N. (2014, December 4-5). Audiotech Electronics. Paper presented at International Conference on Management Cases 2014, BIMTECH, Greater Noida.

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