Dr. Nimit Gupta

Dr. Nimit Gupta

Educational Qualifications
Ph.D. (Marketing)
M.Phil. (Marketing)
M.B.A (Marketing)
Accredited Management Teacher, AIMA (Marketing)
Honor Code Certification (Marketing) - University of British Columbia, Canada
Honor Code Certification (Service Culture)–Kyoto University, Japan
Marketing Guru Dr. Philip Kotler Certification
NET (Management)
Dr Nimit Gupta is a seasoned academician in the area of outcome based education. He is a certified marketing trainer trained by Dr Philip Kotler. He is qualified marketing expert from University of British Columbia, Canada and Kyoto University, Japan. He has more than 13 years of experience in Teaching, Academic Administration, Consultancy and Research at reputed management institutes of Delhi NCR in the area of Marketing. Before Joining Fortune institute of International Business, Delhi, as Associate Professor & Area Chairperson-Marketing, he had worked with Jaipuria Institute of Management, Noida and Maharaja Agrasen Institute of Management Studies (affiliated to Guru Gobind Singh Indraprastha University), Delhi. He had worked in various capacities as Programme Director, Internship Coordinator, NBA Team Member, Marketing Club Coordinator, Governing Board Member (Faculty Representative), Examination Controller to name a few. He has presented 30+ research papers/cases/articles in National and International Seminars organized by IIM (A), FMS, IIT (M), BIMTECH, IMT etc He has published 45+ research papers/cases/articles in journals of repute including Journal of Digital and Social Media, Journal of Teaching and Case Studies, Journal of Marketing and Communication, International Journal of Customer Relations, Indian Journal of Marketing etc. He is a prolific case writer and his cases are available in Case Centre for class room usage. He is recipient of several scholastic performance awards including Best Case Award: Case Centre (USA), Best Case Writing Mentor- Katastasi, Excellence in Research Award: DIAS, MATES- Best Faculty Awardee, Salam Delhi Excellence in Education Awardee, ECONS & CEE-Award for Outstanding Contribution in Higher Education, APAR India-Vishisht Sewa Awardee, RDIAS- Best Paper Awardee, BVIMR- Best Paper Awardee etc. He is an Accredited Management Teacher from AIMA and has been instrumental in organizing MDPs in Marketing Management in association with Ministry of Micro, Small and Medium Enterprises, Govt of India. He had conducted MDPs for organizations like TCI, Coromandel, NFL etc as a corporate trainer. He had conducted FDPs for various institutes/ universities across Delhi-NCR. He is also a reviewer and on editorial board of many national and international journals of repute. He had served as a Session Chair/Track Chair /Moderator/Panel Member in various national and international conferences.

Research Interests
Permission Marketing, Internet Marketing, Bank Marketing and Retail Marketing

Teaching Interests
Luxury Marketing, Services Marketing, Marketing Management, Retail Marketing, Marketing Strategies and Research.

  • Gupta Nimit: Permission-Based E-Mail Marketing In The Indian Context: Factors Affecting Consumer Consent, Journal of Digital & Social Media Marketing, Vol 4, No. 2 , pp 191-198, 2016- ABDC Ranked.
  • Gupta Nimit: Permission Marketing: Antecedents, Impact and Future, International Journal of Teaching and Case Studies (Inderscience Publishers), Vol 6, No. 4 , pp 281-89- 2015
  • Gupta Nimit: Permission Marketing: An Analysis with Reference to Banking Promotional E-mails, Indian Journal of Marketing, Vol 45, No. 7 , pp 48-55- 2015- Scopus Indexed
  • Gupta Nimit etal :Consumer Demographics Towards Health Related Information- An Empirical Study with Reference to CSE, Abhigyan – Quest for Excellence, Vol 26, No.4,pp 54-64-2009-UGC Listed
  • Gupta Nimit et al: Case and Teaching Note tilted “3D The Gym - A Chain Of Health And Fitness Centres” is published by Case Center (North America). (Ref. No. 516-0202-1) (Ref. No. - 516-0202-8). 2016
  • Gupta Nimit et al: Case and Teaching Note tilted “Amarachi - Silver Art Jewels: Road Ahead” is published by Case Center (North America). (Ref. No. 516-0146-1) (Ref. No. - 516-0146-8). 2016
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