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Dr. Sakshi Khanna

Home Faculty Dr. Sakshi Khanna
Assistant Professor, Marketing

Dr. Sakshi Khanna

Educational Qualifications

Ph.D. (Marketing)
M.Com
B.Com (Honours)
NET, JRF (2015)

Profile

Dr. Sakshi is currently working as Assistant Professor-Marketing at Fortune Institute of International Business. She has an excellent academic record. She is very passionate towards teaching and research. She has obtained her Ph.D. in Marketing Management from the Haryana School of Business, Guru Jambheshwar University of Science and Technology, Master’s degree in Commerce from Hansraj College, Delhi University and Bachelor’s degree in Commerce from Shaheed Bhagat Singh College, Delhi University.

Her work has been published in leading journals such as Business Strategy and the Environment, Journal of Public Affairs, Technology in Society, and International Journal of Entrepreneurial Behavior & Research. She has presented her research papers in various conferences held all over India and abroad.

Research Interests

Social Media Marketing, Tourism & Hospitality, Sustainability

Teaching Interests

Marketing Management, Consumer Behavior, Digital marketing, Market Research

Articles Published

  • Gupta, S., Saha, R., Kaur, J., Kathuria, S. and Paul, J. (2020). Factors impacting innovation performance for entrepreneurs in India. International Journal of Entrepreneurial Behavior & Research. DOI- 10.1108/IJEBR-09-2020-0612. (Emerald Publishing, Scopus Indexed, ABDC- “B” category)
  • Sakshi, Tandon, U., Ertz, M., Bansal, H. (2020). Social vacation: Proposition of a model to understand tourists’ usage of social media for travel planning. Technology in Society. DOI- 10.1016/j.techsoc.2020.101438. (Elsevier, Scopus Indexed, ABDC – “C” category)
  • Tandon, U., Sakshi (2020). An empirical investigation of pay-on-delivery mode of payment and social media constructs as predictors of online purchase intentions. Journal of Public Affairs. DOI- 10.1002/pa.2370. (Wiley Publishing, Scopus Indexed , ABDC- “B” category)
  • Sakshi, Saha, R., Bansal, H. (2020). Innovate or Execute: Spurring the discussion on a more controlled and a regulatory framework in social media platform. Paradigm. DOI- 10.1177/0971890720914110. (Sage Journal).
  • Sakshi, Shashi, Cerchione, R., Bansal, H. (2019). Measuring the impact of sustainability policy and practices in tourism and hospitality industry. Business Strategy and the Environment. DOI- 10.1002/bse.2420. (Wiley Publishing, Scopus Indexed, ABDC- “A” category).

Papers Presented

  • Sakshi & Jyani, N. (2019, February 7-8). Emerging Start-Ups in India: A Case Study of UrbanClap. Paper presented at HSB 11th Annual National Conference on Business and Management at Guru Jambheshwar University of Science and Technology, Hisar.
  • Sakshi & Paul, J. (2018, November 1-3). CSR & Corporate Sustainability in Emerging Countries: A Systematic Review and Future Research Agenda. Paper presented at AIB US Southeast Annual Conference at Nashville, TN, USA.
  • Sakshi (2018, May 25-27). Combining Corporate Social Responsibility (CSR) & Corporate Sustainability (CS): A Paradigm towards New creation. Paper presented at International Conference on Sustainable Management at Indian Institute of Management, Kashipur.
  • Sakshi & Matta, R. (2018, April 6-7). Impact of Goods and Service Tax on Tourism and Hospitality Industry. Paper presented at International Conference on Dynamics of Financial Sector Reforms at Mittal School of Business, Lovely professional University, Punjab.
  • Sakshi & Dhanda, K., Bansal, H. (2018, February 2-3). Deathmatch: Mobile Apps vs Website. Paper presented at Student Technical Paper and Model Contest “Technovation” at Poornima University, Jaipur (3rd Best Paper).
  • Sakshi & Bansal, H. (2017, December 15-16). Social Media: An Elixir for Travel Planning. Paper presented at “Social Media: The Changing Communication Environment” at Xavier School of Communications, Xaviers University Bhubhaneshwar.
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