Post-Doctorate from Putra Business School (AACSB Accredited), Malaysia on ‘Consumer Nostalgia and Marketing Practices’ Ph.D. in Marketing (MHRD Scholarship Government of India) MBA (Marketing) B.Com.
Dr. Sudhir Rana believes in driving and motivating academics and research such a way that, it can be best utilized in an enthusiastic and dynamic environment to foster versatile personalities. He is a marketing area faculty. His teaching and research interests include: International Marketing, Consumer Behaviour, Business Development Sales & Negotiation,
Internationalization and Customer Relationship Management. He is MBA and Ph.D. with MHRD Scholarship from Government of India and Post-Doctorate (June, 2018 to June, 2020) from Putra Business School, Malaysia. His research profile is followed by publications into ABDC/ABS/Scopus/Web of Sciences Ranked & indexed journals published by Emerald, Inderscience, Sage, and Neilson Journal Publishing etc. Dr. Rana is a versatile academician. He performs various roles, as Guest Faculty, Scholar, Editor, Editorial Board Member, Guest Editor, Author, Guest Speaker/Panel Speaker/Moderator, Conference Speaker/Session Chair/Committee Member & Convener, and Workshop Expert at various platforms in India and overseas. His association with the Journals like, Journal of International Business Education, International Journal of Business and Globalisation, International Journal of Indian Culture and Business Management, FIIB Business Review, and International Journal of Supply Chain and Operations Resilience always motivate quality research to get at their best homes.
Consumer Response to Nostalgic Brands Digital Sources and International Marketing Strategies Business Education in India