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Manpreet Kaur Uppal

Home Faculty Manpreet Kaur Uppal
Assistant Professor, Strategy and Entrepreneurship (S&E)

Manpreet Kaur Uppal

Educational Qualifications

Hons. in Economics
Masters Degree in Marketing
UGC- NET

Profile

Manpreet Uppal is a university medal awardee in Hons. in Economics from Punjabi University, Patiala, followed by a Masters Degree in Marketing. She has cleared her UGC- NET examination for lectureship and is currently pursuing her Doctoral research with Aligarh Muslim University on understanding Customer relationship resources & trying to establish their relationship with the Omni-channel retailer in the Indian retail scenario. Her work experience spans over two decades, with eighteen years in academia and two years in the industry.

Her academic interface includes engagement in pivotal roles and involvement in  academic delivery, developing  course curricula, redesigning & revamping the redundant with a view to escalate the student employability quotient. Before joining FIIB, she engaged with Ansal University, Gurgaon, JK Business School, Gurgaon, KR Mangalam University, IIPM New Delhi, GSBA Greater Noida, and Amity University. Two years’ exciting corporate career involved being a founder member and heading the contents at an education portal, CollegeDekho.com. Her teaching and research areas are Managerial and Global Economics, Business Ethics and CSR, Consumer Behaviour, Retail Marketing, Brand Management, Services Marketing & Customer Relationship Management.

Teaching Interests

  • Managerial Economics
  • Global Economics
  • Business Ethics and CSR
  • Consumer Behaviour
  • Retail Marketing
  • Brand management
  • Services Marketing
  • Customer Relationship Management

Research Papers Published

  • She has submitted her Doctoral thesis on CRM resources & their relationship with the Omni-channel retailer strategy performance at Aligarh Muslim University in November 2020.
  • She published a textbook titled “Fundamentals of research” in May 2020
  • Other publications include a review based paper on, Evolving paradigms of CRM, Comparative styles of leadership and evolving models on the Indian context, Case studies on offering online solutions to management colleges, Dynamics of Learning & development under the pandemic.
  • She is currently working on a Review Based paper on the Evolution of Omni Channel in e-commerce. Further in the pipeline are a manuscript on a textbook on Retail Marketing.
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