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Katastasi 2021 (FIIB’s International Case Writing Conference) on 27th February 2021

Prof. Arpan Anand

Home Faculty Prof. Arpan Anand
Assistant Professor, Marketing

Prof. Arpan Anand

Prof. Arpan Anand is a young and energetic academician who believes in creating and disseminating knowledge through his innovative and experiential ways.  He is an impressive blend of talent which has facilitated him to add a number of feathers on his cap evenly. He holds double Master in Management and Commerce along with NET in Management. Also, he is among distinguished alumni of NIT Kurukshetra and UBS Chandigarh. After spending his initial career years with one of the leading banks in India, he moved to academics and has in-depth management know-how which is imperative for mentoring and teaching excellence. Currently, he is working as an Assistant Professor in the area of Marketing at Fortune Institute of International Business, New Delhi. Since the very beginning of his academic career, Prof. Arpan started to add zest to his research profile by publishing into ABDC listed journals. His areas of research interests include Family Business and Marketing. Prof. Arpan has also contributed articles to repute national and international journals such as International Journal of Business and Globalization, Journal of Service Research, and many other.
He also plays roles in various capacities like guest faculty, scholar, guest editor, guest speaker, session chair and many more across different platforms in India and abroad. He is on the reviewer board of many renowned journals. He is a vivid researcher with a demonstrated history of working in higher education and the corporate industry complemented with various publications.


NET-UGC qualified (Management), 2012.

M.Com qualified (Marketing), 2016


Almost 6 years of teaching experience in PG Management level
  • 01

    Marketing Management (I and II)

  • 02

    Sales and Distribution Management

  • 03

    Business Development Sales and Negotiations

  • 04

    Retail Management


Prof.Arpan Anand is an inspiring professional trainer with a strong belief that individuals, when empowered, can bring about paradigm positive changes and excel both in their own lives as well as in the lives of people around them. Anand, fondly called by his friends as “Cool Anand”, is a warm and understanding person, who empathetically connects with everyone. Equipped with an analytical mind and clear task-driven thinking, Anand, simplifies things, making everything complex easy to implement. He sets high standards for efficiency and consistency; at the same time, he is practical enough to acknowledge the caveats facing any execution and is a great team player. With an expertise in sales techniques, Prof.Anand understands the ‘sales game’ inside out. He has personally coached business owners, big sales teams and individual sales rookies. His expertise and first-hand sales working experience allow him to help improve the sales closing rate, reduce the sales cycle time and set up the overall sales process. He has been there, seen it & done it all and can guide, mentor & motivate even an amateur or top-level sales executive. He is called ‘The ‘Sales Tiger’ because he is the one and he only means business.

Imparted Trainings for

HDFC Bank Ltd.

Axis Bank Ltd.

Ujjiwan Small Finance Bank

Goyal Enterprises

Little Planet

Published Papers:

Research Work

“What Encourages The Indian Family Small and Medium Enterprises To Internationalise?” International Journal of Business and Globalisation, 2019
“Relationship Marketing: An Alternate to marketing Mix”, Frontiers of New Era for Indian Economy, Bharti Publications. (ISBN: 978-93-85000-54-6)
“IMRPs and Advancing International Marketing Education” Journal of International Business Education (JIBE), An ABDC Ranked Journal, Vol. 11. 2016
“Impact of Liberalization on Insurance Sector in India” Journal of Services Research (JSR), 2018
“Portraying CEO as Strategic Leader.” Accepted (Issue is yet to be allotted), Journal of Global Business Advancement, Scopus Indexed, Inderscience, an ABDC ranked Journal.

Books Published

Business Innovation & Sustainability. Bloomsbury Publishing India Pvt. Ltd., 2018

Advances in Management and Technology, Bloomsbury Publishing India Pvt Ltd., 2019

Business Management and Social Innovation, Bloomsbury Publishing India Pvt Ltd., 2019

Published Case Studies

“BIRA 91: The Sparkling Indian Star - A Perfect Combination of Pricing, Positioning, And Quality”. Case Centre. Reference no. 518-0100-1. (2018)
“Chevrolet India - 'I Quit'”. Case Center. Reference no 518-0006-1 (2018).
“Investigations on Impacts Provided by International Marketing” MMU Journal of Management Practices (Official Journal of MM University, Mullana), Vol. 8 (2) (ISSN- 0974-7257) (2015).

Chapter in Book

Anand, A. (2016). Relationship Marketing: An Alternate to marketing Mix. In P.S.Vohra, & A. Chandhok (Eds). Frontiers of New Era for Indian Economy, Bharti Publications. ISBN: 978-93-85000-54-6.

Working Papers

Case Study on “Kishan Chaat Bhandaar- A marketing Marvel”

Research Paper on “ Internationalization Process of Indian Family Small Medium Enterprises in Emerging Markets”

Paper presented in Conference

Conferences & Seminars

Presented a Case on Café Coffee Day- Rise and Fall of the empire, at Katastasi, Fortune Institute of International Business, New Delhi
Participated in FDP titled Effective Ways for Enhancement of Academia Skills, August 2015 at Maharishi Markandeshwar University, Haryana.Workshop On SPSS -Statistical Techniques Used in Research held on August 2014 at Maharishi Markandeshwar University, Mullana.
Convener, International Management Conference (AMRIT), 2019, Fortune Institute of International Business, New Delhi
Convener, International Symposium, 2018, Fortune Institute of International Business New Delhi
MDP on “Re-Thinking of Business patterns: A wave towards 3 E’s (Effectiveness, Exploration & Expansion” August 2015 at Maharishi Markandeshwar University Mullana, Ambala, Haryana
Co-Convener, International Management Conference (AMRIT), 2017 and 2018. Fortune Institute of International Business, New Delhi
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