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Sanjay Tiwari

Home Faculty Sanjay Tiwari
Professor, Marketing

Sanjay Tiwari

Educational Qualifications

MBA, Rotterdam School of Management, 1992


Branding, Communication & Integrated Marketing Advisor; Entrepreneur, Author and Teacher. 26 years of high quality experience and expertise across various functions of marketing. 10+ years in various aspects of digital marketing and start-up entrepreneurship. Founded 2 startups and mentored 2 startups. 16+ years of teaching marketing, brand management, advertising, marketing communications and digital marketing as a visiting / adjunct faculty at IIFT, IIMC, Amity University, NIFT and FIIB

Teaching Interests

Marketing Area, Orientation to Management Skills

Courses Taught

Marketing Management, Brand Management, Marketing Communication, Advertising and Media Planning, Digital Marketing, Market Research

Professional Activity

Marketing Advisory and Consultancy

Books Published

  • The (un) Common Sense of Advertising, Sage Publications, 2003
  • The (un) Common Sense of Management: Five Skills and a Sixth Sense, Sage Publications, 2006
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