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Katastasi 2021 (FIIB’s International Case Writing Conference) on 27th February 2021

Sanjay Tiwari

Home Faculty Sanjay Tiwari
Visiting Faculty, Course Taught at FIIB: Big Data Ecosystem

Sanjay Tiwari

Sanjay Tiwari is a branding, integrated marketing and marketing communicationadvisor, entrepreneur, author and teacher. He has over two decades of high quality experience and expertise in online and offline marketing, brand building, marketing communications, online market research and the digital eco-system in India. He has authored two books and has been teaching marketing, marketingcommunication, digital marketing and brand management courses for over a decade and a half.

Sanjay studied Economics at University of Delhi and then followed it up with an International MBA from Rotterdam School of Management, Netherlands.During his management studies, he also spent a semester at the Booth School of Business, University of Chicago.

He started his professional career in 1993 with Banaras House, an Indian international trading company, working for them in marketing and merchandising. But he soon moved on to the advertising world and spent close to 6 years working with leading ad agencies like Leo Burnett, Saatchi & Saatchi and FCB.In 2005 he turned an entrepreneur with JuxtConsult, a company that pioneered online market research in India. He remained the Founding CEO of the company till 2012. After 2012, Sanjay took up the role of aMarketing and Branding Advisor and has guided quite a few companies on both retainer and project basis.

Teaching

He has over 15 years of teaching experience at various professional education institutes of repute for both full time student and executive programs. Courses taught include

  • 01

    Marketing Management

  • 02

    Brand Management

  • 03

    Integrated Marketing Communications

  • 04

    Advertising and Media Planning

  • 05

    Digital Marketing

  • 06

    Marketing Research

Books Authored

The (un) Common Sense of Advertising,

published by Response Books (a division of Sage Publications) in 2003. It is a book on the fundamentals of advertising.

The (un) Common Sense of Management: Five Skills and a Sixth Sense

published by Response Books (a division of Sage Publications) in 2006. It is a book on managerial skills.
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