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Katastasi 2021 (FIIB’s International Case Writing Conference) on 27th February 2021

Sudhir Rana

Home Faculty Sudhir Rana
Associate Professor, Marketing

Dr. Sudhir Rana

Education Qualification Post

Doctorate, Putra Business Schools (AACSB Accredited), Malaysia Ph.D. in Marketing (MHRD Scholarship Government of India) MBA (Marketing) B.com

Dr. Sudhir Rana believes in driving and motivating academics and research insuch a way that, it can be best utilized in an enthusiastic and dynamic environment to foster versatile personalities. He is a marketing area faculty and Chairperson Fellow Programme in Management (FPM). He is MBA and Ph.D. with MHRD Scholarship from Government of India. His research profile is followed by publications into ABDC/ABS/Scopus/Web of Sciences Ranked indexed journals published by Elsevier, Emerald, Inderscience, Sage, and Neilson Journal Publishing etc. Dr. Rana is a versatile academician. He performs various roles, as Guest Faculty, Scholar, Editor, Editorial Board Member, Guest Editor, Author, Guest Speaker/Panel Speaker/Moderator, Conference Speaker/Session Chair/Committee Member Convener, and Workshop Expert at various platforms in India and overseas.

Teaching Interest

  • 01

    Consumer Behavior

  • 02

    Sales and Distribution ManagementSales & Distribution Management

  • 03

    International Marketing,

  • 04

    Business Development Sales & Negotiation

  • 05

    Marketing Management

Training

Dr. Rana has delivered more than 50 workshop sessions across the globe on the topics:

Understanding the Publishing Process

Winning the Heart and Mind of Editors

Conceptual and Literature Review Papers

Publishing in Quality Journals: Do’s and Don’ts

Research Grants, Awards and Honors

Admirable Editor Award from Sage Publications on 18 December 2019.

Grant from OBIC Budapest Business School, Hungary for Chairing Panel and Conference Participation (fully funded), 9 – 13 May, 2018.

First Prize, GHS-IMR Doctoral Research Paper Competition in Tenth AIMS International Conference at Indian Institute of Management (IIM) Bangalore, January - 2013.

Faculty of the Year (Best Faculty) Award at Fortune Institute of International Business on 23rd Connovation held on 27 April 2019.

Research Grant (Scholarship) from Ministry of Human Resource Development (M.H.R.D.) for Doctoral Programme, From June 2010 to June 2014.

Seed Fund for Research Project on Consumer Response to Nostalgic Brands from Fortune Institute of International Business, Grant was approved in February 2019.

Admirable Author Award, International Workshop on Exploring Science of Transportation Systems, at National Institute of Technology (N.I.T.) Hamirpur, April - 2013.

Editorships:

01.

Editor, FIIB Business Review (Sage Publications)

02.

Editor, South Asian Journal of Marketing (Emerald Publication)

03.

International Journal of Indian Culture and Business Management (Guest Editor)

04.

Journal of International Business Education (Guest Editor)

Research Publications

Krishna, B., Rana, S., Paul, J., & Salo, J. (2020). Relative exploration and firm performance: Why resource-based view alone is not sufficient? Journal of Business Research, Vol. 118, 363-377. (Elsevier, SSCI – 4.74, Scopus Q 1, and ABDC ‘A’ Classified Journal).
Dhiman, R., Mehta, V., & Rana, S. (2020), “Why Export Competitiveness Differs within Indian Textile Industry? Determinants and Empirical Evidence”, Review of International Business and Strategy. Manuscript ID - RIBS-03-2020-0021 (Emerald Publications, Scopus Q 2, and ABDC ‘C’ Classified Journal).
Rana, S., Prashar, S., Barai, M., & Bakar, A. (2020) “Determinants of International Marketing Strategy for Emerging Market Multinationals”, International Journal of Emerging Markets, (Emerald Publications, SSCI – 2.06, Scopus Q 2, and ABDC ‘B’ Classified Journal).
Rana, S., Raut, S., Prashar, S., & Bakar, A. (2020) “Promoting through Consumer Nostalgia: A Conceptual Framework and Future Research Agenda”, Journal of Promotion Management, Manuscript ID - WJPM-2020-0030 (Taylor & Francis, Scopus Q 2, and ABDC ‘B’ Classified Journal). In Production.
Perceived Service Quality and Customer Satisfaction: A Missing Link in Indian Banking Sector” Vision, The Journal of Business Perspective. Vol. 23 (1), pp. 44 – 55. (Scopus, ABDC ‘C’)
“Globalization and Indian Manufacturing Enterprises” FIIB Business Review, Vol. 7 (3) (JUFO 1, NSD 1, Cabell’s Directory, Sage Publications)
“International Marketing Education in India: An Assessment and Looking Forward”. Journal of International Business Education, Vol. 12, Special Issue (2017), 3 – 6. (ABDC B, ABS 2)
“Impact of Liberalization on Insurance Sector in India” Journal of Services Research, Vol. 16, No. 2, 80 – 113. (ABDC C)
“Perception Towards Permission Based E-mails in Banks” Jindal Journal of Business Research, Vol. 6, No. 1 (2017): 86 – 95. (Sage Publications)
“IMRPs and Advancing International Marketing Education” Journal of International Business Education, Volume. 12, 2017. Vol. 12, 267 – 290. (ABS 2)
“A Review on the State of Methodological Trends in International Marketing Literature” Journal for Global Business Advancement, Vol. 9, No. 1 (2016): 90 – 107. (Scopus, ABS 1, Inderscience Publications)
“Literature Review classification and simple meta-analysis on conceptual domain of International marketing: 1990-2012” Advances in International Marketing, Vol. 25 (2015): 189 – 222. (Scopus, ABDC C, ABS 1, Emerald Publications)
“The State of Topics and Methodological Trends in International Marketing Literature: 1990 - 2012” Indore Management Journal, Vol. 7(1), 35 – 53.
“Investigation of International marketing process: Classification and Assessment” AIMS International Journal of Management, Vol. 8 (2), 131-151.

Conferences Presentations

“Evolving Base to Measure Benefit – Impacts Generated by International Marketing” 6th IIFT Conference on Empirical Issues in International Trade & Finance at the Indian Institute of Foreign Trade (IIFT) New Delhi on 13 – 14th December 2018.

“Internationalization of Family Small and Medium Enterprises (FSMEs)” at OBIC Conference, Budapest Business School, Budapest, Hungary, 10 – 11 May, 2018.
Business Education in India: Present Status and a Way Forward International Conference on Challenges and Prospects of Quality Education in Nepal in Federalism Era, Higher Institutions and Secondary Schools (HISSAN), Nepal, 23 – 24, February, 2018.
“Marketing in India: Present, Past and Future” Presented at International Management Conference – 3, at Burgundy School of Business (France) and FIIB Conference, December 19 – 20, 2017.
“Indian Textile Manufacturers’ Expert: Marketing Capabilities and Expert Barriers” Presented in International Management Conference -2 at Fortune Institute of International Business (FIIB), December 20-21, 2016.
“A State of Methodological Trends in International Marketing Literature” Presented in AGBA Conference at Indian Institute of Technology (IIT) Delhi, November 2014.
“Evaluating the International Marketing Variables” Presented in Doctoral Colloquium, organized by Indian Institute of Management (IIM) Ahmadabad, in December – 2013.
“Investigation and classification of International Marketing Process: A literary Assessment” is presented in Tenth AIMS international conference at Indian Institute of Management (IIM) Bangalore. January – 2013.
“Indian Transport Companies in International Markets” Presented in Workshop on Exploring Science of Transportation Systems, held at National Institute of Technology (N.I.T.) April – 2013.
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