Published since 2011, FIIB Business Review (FBR) is a management-focused, inter-disciplinary, peer-reviewed quarterly journal brought out by FIIB for disseminating knowledge and good practice of professional management. It carries research and practice-based articles, cases and perspectives providing an enriched knowledge platform to students, academics and practitioners in the field of management.
FBR is an initiative by FIIB to build a knowledge-based network of management academicians, policy makers and practitioners. Every quarter, it brings out insightful perspectives on emerging managerial themes, scholarly and applied research works of value to professional managers and academics and management cases that highlight contemporary managerial issues.
How to Manage with Consumers’ Perceptions, Fears, Anger and Future DecisionsThe behaviour of consumers differs because of their personal, economic, social, and geographical characteristics. Organizations are responsible to explore ‘what customers want’ and what is fit to satisfy their needs. So, organizations try all the possible ways to identify customer’s expectation and facilitate the same. Yet, consumer choice remains a puzzle for organizations to solve. The articles in this issue looks at how consumer behaviour impacts purchase decision and how firms manage it. Issue Link: https://journals.sagepub.com/toc/fiba/10/2
Creating ‘PROP’ to Achieve Organizational Success: A Future Research AgendaScholars and practitioners often contribute to creating ways that help in enhancing performance and attain success. Challenges in managing organizations in not new to the business world, but these capture attention of stakeholders when a challenge impacts business functions and their performance irrespective of their industry, size, and location. The issue brings to focus an integrated view and proposing a PROP Model, thereby initiating a debate on integrated views and models. Issue Link- https://journals.sagepub.com/toc/fiba/10/1