Published since 2011, FIIB Business Review (FBR) is a management-focused, inter-disciplinary, peer-reviewed quarterly journal brought out by FIIB for disseminating knowledge and good practice of professional management. It carries research and practice-based articles, cases and perspectives providing an enriched knowledge platform to students, academics and practitioners in the field of management.
FBR is an initiative by FIIB to build a knowledge-based network of management academicians, policy makers and practitioners. Every quarter, it brings out insightful perspectives on emerging managerial themes, scholarly and applied research works of value to professional managers and academics and management cases that highlight contemporary managerial issues.
Digitalization as a Vehicle to Balance New vs Old Practices of Consumers and OrganizationsSocial distancing mandates have disrupted the practices and habits of both business organizations and consumers. The process of procuring, distributing, purchasing, and consuming is learning to improvise through many experiments and experiences. A lot of emphasis is being given to digitalization during this time. The contributions in this issue focus on how digitalization has transformed various sectors such as textiles, information technology, sharing economy, telecom, international trade, healthcare, and luxury markets. The result of these studies has managerial implications in what is being called the ‘new normal’ and how industries and management can navigate this to their advantage. Read more at https://journals.sagepub.com/toc/FIB/current
How to Manage with Consumers’ Perceptions, Fears, Anger and Future DecisionsThe behaviour of consumers differs because of their personal, economic, social, and geographical characteristics. Organizations are responsible to explore ‘what customers want’ and what is fit to satisfy their needs. So, organizations try all the possible ways to identify customer’s expectation and facilitate the same. Yet, consumer choice remains a puzzle for organizations to solve. The articles in this issue looks at how consumer behaviour impacts purchase decision and how firms manage it. Issue Link: https://journals.sagepub.com/toc/fiba/10/2