Engaging in a Connected World
09th January 2016

Fortune Institute of International Business (FIIB) participated in the Doctoral Consortium represented by Prof.Utkarsh faculty in the area of Marketing and having a rich experience over Marketing & Advertising Management along with Research Methodology. He attended the 4th AIM-AMA Sheth Foundation Doctoral Consortium hosted by IMT Ghaziabad from 7th till 9th January 2016.The theme for the Consortium for this year was “Engaging in a Connected World”.

The Academy of Indian Marketing and the Sheth Foundation organized this prestigious Consortium for the fourth time consecutively outside of North America with the support of the American Marketing Association. The 3rd AIM-AMA Sheth Foundation Doctoral Consortium was hosted at the Dubai Campus of IMT Ghaziabad where there were 40 Ph.D. students. 6 young Faculty Participants were mentored by 50 international renowned professors.

Founded in 2009, Academy of Indian Marketing (AIM) is a consortium of leading management institutions offering world class management education and research activities through doctoral and equivalent programs.

The Consortium, originally conceptualized in 1966 in the United States, has provided an invaluable platform for young scholars to engage in formal and informal interaction with editors of top journals and leading academics in the marketing disciplines.

Young Faculty Participants gets the chance to listen to the latest research on multiple domains presented by the top marketing scholars. Prof Utkarsh participated as Young Faculty in the Consortium, he had the opportunity to interact with Dr. A. Parasuraman from University of Miami, USA and Prof Jagdip Singh from Case Western Reserve University, USA. Several plenary sessions related to research were also conducted by editors of renowned journals. The consortium was attended by faculty and scholars from all over the world including USA, Germany, Australia, China.

Engaging in a Connected World

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