Marketing Fair organized by FIIB, Understanding the consumer’s Insights

To give an understanding of the market, FIIB organized ‘Marketing Fair’ on 27th October 2018. Students gave a glimpse of Industrial insights through attracting people through various techniques and strategies. FIIB organized a day event to give an idea about work and the robust preparation for revenue generation. This fair was helpful for the students to witness the realistic corporate experience. In this dynamic environment, one needs to have a good corporate connect. Marketing Fair encouraged students to take several initiatives to attract the target audience. Marketing Fair was the advance practice to understand business management. Students set different type of food as well as game stalls and invited faculty as well as staff to enjoy the vibe of the event, the kiosks were of different types of chocolates, Deserts, Candles as well as games. Desertalicious was the winner of marketing fair. Shivani Singh was the guest to judge the marketing fair. She acted as a Head Corporate Affair (EBG Vertical) of Aptech Ltd, also she was crowned as Queens Mrs. Asia Pacific Exquisite International-2016, USA. Also, she is the brand Ambassador of Zee Rajasthan Channel. Marketing Fair offered valuable experience to the students to give an objective of the job. It was helpful for the students to familarize with the challenges and the work culture in the industry.

The sole motive of this fair was to make students aware students in managing customers through diverse touchpoints for reinventing and rediscovering the management education. Also, its aim to boost the confidence and strengthen the skills of the students. It targeted marketing and understanding with the target audience. This event was helpful in shaping students career and boost their morale to learn new things.



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