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Marketing Fair organized by FIIB, Understanding the consumer’s Insights
To give an understanding of the market, FIIB organized ‘Marketing Fair’ on 27th October 2018. Students gave a glimpse of Industrial insights through attracting people through various techniques and strategies. FIIB organized a day event to give an idea about work and the robust preparation for revenue generation. This fair was helpful for the students to witness the realistic corporate experience. In this dynamic environment, one needs to have a good corporate connect. Marketing Fair encouraged students to take several initiatives to attract the target audience. Marketing Fair was the advance practice to understand business management. Students set different type of food as well as game stalls and invited faculty as well as staff to enjoy the vibe of the event, the kiosks were of different types of chocolates, Deserts, Candles as well as games. Desertalicious was the winner of marketing fair. Shivani Singh was the guest to judge the marketing fair. She acted as a Head Corporate Affair (EBG Vertical) of Aptech Ltd, also she was crowned as Queens Mrs. Asia Pacific Exquisite International-2016, USA. Also, she is the brand Ambassador of Zee Rajasthan Channel. Marketing Fair offered valuable experience to the students to give an objective of the job. It was helpful for the students to familarize with the challenges and the work culture in the industry.
The sole motive of this fair was to make students aware students in managing customers through diverse touchpoints for reinventing and rediscovering the management education. Also, its aim to boost the confidence and strengthen the skills of the students. It targeted marketing and understanding with the target audience. This event was helpful in shaping students career and boost their morale to learn new things.

- AuditoriumFIIB’s state-of-the-art auditorium can seat over 150 individuals and has provisions for video conferencing along with other ultra-modern technologies. Students also enjoy the provision of multiple conference and seminar halls if required.
- CafeteriaA fully functional cafeteria serves sumptuous meals and beverages all through the day for the students to refresh and revive. Students not only enjoy the meals here but sometimes unwind sitting in the area over a cup of coffee.
- ClassroomsThe state of the art classrooms at the Institute enhance the learning experience of students as they are equipped with the latest equipment including projectors, screens, options for video conferencing etc.
- Electronic Resource CentreThe campus hosts a state-of-the-art computer lab housing over 180 terminals and 200 laptops. The campus is Wi-Fi enabled. Online Learning and Teaching Software is also provided for flexibility and access to learning material at all times.
- Indoor GamesThe recreational centre has arrangements for several indoor sports like pool, table tennis, carom and chess. These may be accessed by students during their breaks and can be used as effective recreational tools to relax.
- Knowledge Resource CentreStudents can access a fully computerized and air-conditioned library housing over 15,000 books, 195 periodicals/journals, 750 audio-visual and multimedia. The Library subscribes to major online research and informational databases.
- Outdoor GamesThe Campus also has provisions badminton, volleyball and a number of outdoor games and activities
- Recreational CentreThe recreational centre of FIIB provides its students space and opportunity to indulge in activities like indoor games and relax. The Centre is outfitted with television, student lockers and various indoor sports like pool table, table tennis, carom and chess.

