Message Strategy of Email Marketers: A Content Analysis
4th February 2016

Fortune Institute of International Business (FIIB) participated in the International Conference on Innovative Brand building through Digital Marketing held at IMI, New Delhi on 30th and 31st January 2016. The International Conference was represented by Prof. Utkarsh & Dr. Nimit Gupta, faculty in the area of marketing respectively. Both of them having a rich experience over Marketing & Advertising Management along with Research Methodology.

Prof. Utkarsh presented his paper titled ‘Message Strategy of Email Marketers: A Content Analysis’ coauthored by Dr. Nimit Gupta, The paper elaborates on the message strategy of email marketers and investigates how this strategy differs according to the type of product. The conference was attended by several industry leaders and faculty delegates. Ms. Shikha B. Jetley, MD Accenture India, talked about the future of digital marketing in India and Mr. Glen Ireland CEO, Dentsu Digital, deliberated on the technologies of future in marketing. Several issues related to Digital Marketing were discussed during the two day conference. At the valedictory session Mr. Subhajit Sen, CMO Micromax, elucidated how technology and digital are different and the effect of both on current business practices. The conference was an attempt to deliberate on changes in the Brand building by the corporate brought through digital marketing and its interface with the consumer.
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