News
Message Strategy of Email Marketers: A Content Analysis
4th February 2016
Fortune Institute of International Business (FIIB) participated in the International Conference on Innovative Brand building through Digital Marketing held at IMI, New Delhi on 30th and 31st January 2016. The International Conference was represented by Prof. Utkarsh & Dr. Nimit Gupta, faculty in the area of marketing respectively. Both of them having a rich experience over Marketing & Advertising Management along with Research Methodology. Prof. Utkarsh presented his paper titled ‘Message Strategy of Email Marketers: A Content Analysis’ coauthored by Dr. Nimit Gupta, The paper elaborates on the message strategy of email marketers and investigates how this strategy differs according to the type of product. The conference was attended by several industry leaders and faculty delegates. Ms. Shikha B. Jetley, MD Accenture India, talked about the future of digital marketing in India and Mr. Glen Ireland CEO, Dentsu Digital, deliberated on the technologies of future in marketing. Several issues related to Digital Marketing were discussed during the two day conference. At the valedictory session Mr. Subhajit Sen, CMO Micromax, elucidated how technology and digital are different and the effect of both on current business practices. The conference was an attempt to deliberate on changes in the Brand building by the corporate brought through digital marketing and its interface with the consumer.
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AuditoriumFIIB’s state-of-the-art auditorium can seat over 150 individuals and has provisions for video conferencing along with other ultra-modern technologies. Students also enjoy the provision of multiple conference and seminar halls if required.
CafeteriaA fully functional cafeteria serves sumptuous meals and beverages all through the day for the students to refresh and revive. Students not only enjoy the meals here but sometimes unwind sitting in the area over a cup of coffee.
ClassroomsThe state of the art classrooms at the Institute enhance the learning experience of students as they are equipped with the latest equipment including projectors, screens, options for video conferencing etc.
Electronic Resource CentreThe campus hosts a state-of-the-art computer lab housing over 180 terminals and 200 laptops. The campus is Wi-Fi enabled. Online Learning and Teaching Software is also provided for flexibility and access to learning material at all times.
Indoor GamesThe recreational centre has arrangements for several indoor sports like pool, table tennis, carom and chess. These may be accessed by students during their breaks and can be used as effective recreational tools to relax.
Knowledge Resource CentreStudents can access a fully computerized and air-conditioned library housing over 15,000 books, 195 periodicals/journals, 750 audio-visual and multimedia. The Library subscribes to major online research and informational databases.
Outdoor GamesThe Campus also has provisions badminton, volleyball and a number of outdoor games and activities
Recreational CentreThe recreational centre of FIIB provides its students space and opportunity to indulge in activities like indoor games and relax. The Centre is outfitted with television, student lockers and various indoor sports like pool table, table tennis, carom and chess.
