FIIB Centers of Excellence

At FIIB, our Centres of Excellence (COEs) serve as interdisciplinary hubs that bridge research, industry, and policy to address some of the most pressing challenges shaping business and society. Focused on Innovation & Entrepreneurship, Responsible Management, and Behavioural Insights, these centres foster collaborative research, thought leadership, case writing, and capacity building while creating opportunities for meaningful engagement between academia, industry, and policymakers.

FIIB Research Conference (FRC) 2026 is a natural extension of this vision. As artificial intelligence continues to reshape economies, organisations, and societies, the conference leverages the expertise of FIIB's Centres of Excellence to examine AI governance through three interconnected lenses—Behaviour, Business, and Moral Economy. Each conference track is anchored in the strengths of these centres, encouraging interdisciplinary dialogue and research that moves beyond academic inquiry to generate practical insights for business, policy, and society.

By bringing together scholars, practitioners, and policymakers, FRC 2026 reflects FIIB's commitment to advancing responsible, evidence-based approaches to AI and creating research that informs practice and drives meaningful impact.

Center For Behavioural Insights (CBI)

Overarching Theme: Intelligent Systems And Human Behaviour

Artificial intelligence is reshaping how individuals think, decide, and assign responsibility. A behavioural science lens enables a deeper understanding of how humans adapt to, trust, resist, and rely upon intelligent systems. Technology does not operate independently; human judgment, bias, emotion, and values remain central to its societal impact.

Track 1: Reimagining Work, People And Organizations In The Age Of AI

  • AI and the Transformation of Human Resource Management
  • Employee Experience, Well-being and Engagement in AI-Enabled Workplaces
  • Trust, Autonomy and Acceptance of AI at Work
  • AI, Leadership and Strategic Decision-Making
  • AI, Talent Management and Workforce Transformation
  • Human–AI Collaboration and the Future of Work
  • AI, Organizational Culture and Change
  • AI, Innovation and Organizational Competitiveness
  • AI and the Transformation of Business Models and Organizational Strategy
  • Fairness, Inclusion and Responsible AI in the Workplace

Track 2: The New Consumer Mind In An AI Driven World

  • Consumer behaviour in an AI enabled world
  • Trust and acceptance of AI in consumer decisions
  • Consumer choices and decision making with AI
  • Privacy and personal data in the digital consumer world
  • Consumer emotions and relationships with AI
  • Changing consumer expectations in an AI driven marketplace

Track 3: The Behavioural Finance Mindset In An AI Driven Economy

  • Human behaviour and financial decision making
  • Risk taking and financial choices in an AI enabled world
  • Trust in AI based financial services
  • Financial biases and decision making
  • Consumer behaviour in digital financial services
  • Human and AI decision making in finance
Dr Tavleen Kaur

FRC 2027 is an opportunity for us to explore what happens when AI and behavioural science come together. At the Center for Behavioral Insights, we are interested in moving beyond the technology itself to understand how AI is shaping human behaviour, choices and organisations.

Dr Tavleen Kaur Center Head, CBI

Center For Responsible Management (CRM)

Overarching Theme: Humanity In The Loop: Ethics, Equity, And Responsibility

The Center for Responsible Management advances scholarship that places ethics, social impact, and responsible leadership at the core of management. As AI reshapes institutions, CRM foregrounds the need to align innovation with empathy, equity, accountability, and long-term societal value.

Track 1: Responsible And Sustainable Futures

  • Sustainable business models and purpose-driven innovation
  • Circular economy, regenerative systems, and green transitions
  • ESG strategy, measurement, and impact accountability
  • Climate action, net-zero pathways, and responsible operations
  • Sustainable supply chains and ethical sourcing
  • Responsible finance, impact investing, and green capital
  • Corporate stewardship and long-term value creation
  • SDG integration in strategy, teaching, and practice
  • Responsible markets, consumers, and communication
  • Responsible organisations and people

Track 2: Inclusive Futures In The Age Of AI

  • AI, work, and the future of jobs
  • Digital divide, accessibility, and technology inclusion
  • AI and disability inclusion and assistive technologies
  • Gender, race, caste, and algorithmic inequality
  • Inclusive design and human-centered AI
  • AI for education, health, and social protection
  • Platform economies and precarious work
  • Finance, technology, and equitable value creation
  • Inclusive innovation, markets, and communities
  • AI in public services and welfare delivery

Track 3: Ethical AI And The Governance Of Future Systems

  • Bias, fairness, and discrimination in AI systems
  • AI regulation, standards, and policy frameworks
  • Responsible AI design and development
  • Corporate governance of AI
  • Ethics, work, and human agency in AI-enabled organisations
  • Ethical markets, consumers, and digital trust
  • Financial decision-making in the age of AI
Prof Snigdha Malhotra

As AI and emerging technologies reshape business and society, the challenge is to balance innovation with ethics, equity and long-term societal well-being. This calls for sustainable practices, inclusive technologies and accountable leadership that place human welfare at the heart of progress. At FRC 2027, CRM explores how organisations can create lasting value for people, society and the planet through responsible innovation.

Prof Snigdha Malhotra Center Head, CRM

Center For Innovation, Entrepreneurship, And Technology (CIET)

Overarching Theme: Aligning Technology, Policy, And Purpose

The rapid diffusion of AI across organisational decision-making has exposed gaps in regulatory coherence and institutional oversight. CIET advances research on policy translation, institutional environments, strategic transformation, and innovation governance necessary to operationalise trustworthy intelligence while sustaining competitiveness.

Track 1: Policy, Regulation, And Institutional Environments For AI

  • Regulatory translation from policy to practice
  • Institutional logics and implementation success
  • Comparative institutional environments
  • Interoperability of regulatory and certification systems
  • Accountability and liability in hybrid human–AI decision contexts

Track 2: AI Impact – Future Of Work In Technology-Enriched Environments

  • AI, automation, and job transformation
  • Workforce skills and organisational learning
  • Human–AI collaboration and value creation
  • Organisational adaptation to intelligent systems

Track 3: AI Transformation, Strategy, And Emerging Venture Models

  • Business model innovation and strategic renewal
  • Corporate–startup collaboration in AI innovation
  • Organisational structure, talent strategy, and leadership in AI-driven enterprises
  • Governance of AI-enabled entrepreneurial ecosystems

Social Marketing, Macromarketing & Public Policy

As intelligent systems reshape markets and public behaviour, marketing has a broader role in shaping trust, responsibility, and societal outcomes. This track brings together social marketing, macromarketing, and public policy to examine how behaviour change, responsible markets, and systemic governance can advance societal well-being in India and beyond.

Indicative Themes

  • Social marketing and behaviour change communication for public health, prevention, and social campaigns.
  • Sustainability, pro-environmental behaviour, and circular economy and sustainable consumption.
  • Financial, digital, and social inclusion, with a focus on gender, youth, and vulnerable populations.
  • Community resilience and citizen engagement.
  • Marketing systems, consumer culture, and quality of life.
  • Ethical consumption, responsible markets, and market inequalities affecting vulnerable consumers.
  • ESG, CSR, and transformative business practices.
  • Behavioural public policy, nudging, and governance and policy innovation.
  • Systems thinking and wicked problems.
  • AI, analytics, and social marketing technologies
  • Social media, misinformation, and trust
  • Translating research into policy and practice
Dr Shardul Shankar

AI is changing how we work, build businesses and make decisions. The challenge is to turn that progress into lasting value while keeping people's judgement, opportunity and trust at its centre. At FRC 2027, CIET brings this challenge into focus by connecting technology, policy and purpose.

Dr. Shardul Shankar Centre Head, CIET

The prospective authors are invited to contribute their high-quality, original papers, which have not been submitted earlier anywhere else. They are requested to submit their papers via the Microsoft Conference Management platform. We invite paper submissions from scholars and researchers around the globe in the following two categories –

Research Paper: We invite academic researchers and doctoral students to submit high-quality theoretical and empirical papers on contemporary management issues. Submissions in the form of full papers or extended abstracts are welcome. The submissions will be reviewed, and the selected papers will be invited for final presentation at the conference. Best Paper Awards will be given to the papers presented in each of the tracks of FRC 2026, based on the decision of the Conference Chairs, Session Chairs, and the Review Committee.