AI & The Future of Business

Artificial Intelligence is reshaping how organizations operate, compete, and innovate. This section explores how AI is influencing management education, business strategy, careers, and decision-making. From emerging tools and real-world applications to responsible leadership in the age of intelligent systems, these insights help students and professionals understand how technology is transforming the future of business.

6 Articles
Avatar in Metaverse
AI & The Future of Business

When You Build Your Avatar, Whose Identity Are You Really Expressing?

Imagine entering a luxury brand’s virtual store in the metaverse. Before you browse the collection, the platform pauses and asks you to build...

AI in Recruitment
AI & The Future of Business

The Interview Was Scheduled by an Algorithm. Should You Be Worried?

Somewhere in India right now, a job applicant is being evaluated by a system that has never met them, will never meet them,...

AI in Manufacturing
AI & The Future of Business

When Factories Start Thinking: AI, Blockchain, and Machine Learning in Indian Manufacturing

Imagine ordering a product online, completing the payment, and then receiving a message a day later saying the item is actually out of...

AI Generated Advertising and Consumer Emotional Response
AI & The Future of Business

AI-Generated Advertising: When Algorithms Write the Ad, Do Consumers Actually Feel It?

The holiday season often produces some of the most emotionally powerful advertising campaigns of the year. A luxury brand releases a cinematic video...

AI Consumer Information Search and Marketing Behaviour
AI & The Future of Business

AI Consumer Information Search: When AI Answers First, Is the Consumer Still Searching?

This article draws on doctoral research in progress by Ms. Nidhi Singh, FPM Scholar, FIIB, under the supervision of Dr. Kokil Jain, Dean...

AI & The Future of Business

You Can Already Shop in the Metaverse. But Does It Actually Feel Real?

Luxury brands like Gucci have opened stores in the metaverse. So have brands such as Louis Vuitton. Retailers including IKEA, Amazon, and Walmart...