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AI in Marketing & Consumer Behaviour

3 Articles
Avatar in Metaverse
AI & The Future of Business

When You Build Your Avatar, Whose Identity Are You Really Expressing?

Imagine entering a luxury brand’s virtual store in the metaverse. Before you browse the collection, the platform pauses and asks you to build...

March 13, 2026
AI Generated Advertising and Consumer Emotional Response
AI & The Future of Business

AI-Generated Advertising: When Algorithms Write the Ad, Do Consumers Actually Feel It?

The holiday season often produces some of the most emotionally powerful advertising campaigns of the year. A luxury brand releases a cinematic video...

March 13, 2026
AI Consumer Information Search and Marketing Behaviour
AI & The Future of Business

AI Consumer Information Search: When AI Answers First, Is the Consumer Still Searching?

This article draws on doctoral research in progress by Ms. Nidhi Singh, FPM Scholar, FIIB, under the supervision of Dr. Kokil Jain, Dean...

March 13, 2026