Dr. Ranjit Kaur
Assistant Professor
Dr. Ranjit Kaur is an Assistant Professor in the Marketing Area at Fortune Institute of International Business (FIIB). A specialist in social marketing, her research focuses on behavior change and the application of marketing principles for driving positive social outcomes. Dr. Kaur’s work explores how marketing techniques can be harnessed to address societal issues, with a particular emphasis on anti-littering behavior and environmental sustainability. Dr. Kaur brings over a decade of combined experience in teaching and the corporate sector. In the classroom, Dr. Kaur teaches a diverse range of subjects, including Services Marketing, Integrated Marketing Communications, Market Research, Marketing Analytics, and Channel Management. Her research has been presented at prestigious conferences like the World Social Marketing Conference and published in top-tier journals. Dr. Kaur is committed to advancing marketing’s role in fostering societal change through both her teaching and research.
1. Jha, S., Kaur, R., & Saklani, A. (2024). Impact of stakeholder involvement in continuous quality improvement in Indian higher education institutions. In A. Naim, A. Saklani, S. A. Khan, & P. K. Malik (Eds.), Evaluating global accreditation standards for higher education (pp. 186-199). IGI Global. https://doi.org/10.4018/979-8-3693-1698-6
2. Kaur, R. (2023). Days for Girls. In The Palgrave Encyclopedia of Social Marketing. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-14449-4_168-1
3. Kaur, R. (2024). BreastScreen Australia. In The Palgrave Encyclopedia of Social Marketing. Palgrave Macmillan. https://doi.org/10.1007/978-3-030-14449-4_174-1
4. Singh, J., & Kaur, R. (2022). Factors Influencing the Attitude Toward Anti-Littering Behavior. Journal of Applied Social Science, 16(1), 88–106.
5. Singh, J., & Kaur, R. (2021). Influencing the Intention to Adopt Anti-Littering Behavior: An Approach With Modified TPB Model. Social Marketing Quarterly, 27(2), 117-132.
6. Kaur, R., & Singh, J. (2023). Perceived determinants for modifying littering behavior. Social Responsibility Journal, 19(7), 1348-1363.
7. Kaur, R., & Singh, J. (2023). Social marketing framework for anti-littering behavior: An integrated serial mediation model. Journal of Social Marketing. https://doi.org/10.1108/JSOCM-06-2022-0133
-