Prof. Pranav Nijhawan
Assistant Professor
Prof. Pranav Nijhawan is an Assistant Professor of Marketing at FIIB, New Delhi. He is currently a PhD candidate at IIM Kashipur and is in the final stage of his thesis submission titled “Essays on Transformative Service Research.” His research focuses on service marketing and its impact on eudaimonic well-being, with interests spanning customer experience management, consumer wellbeing, and service virtue. He holds a Master’s degree in Marketing from the University of Western Australia, an MBA from Symbiosis International University, and a B.Tech in Mechanical Engineering from GGSIPU, New Delhi. Prior to entering academia, he brings over 6 years of diverse industry experience across social impact consulting, corporate sales, and product management.
1. Nijhawan, P., Chakrabarti, S., & Roy, S. K. (2025). Unlocking the intellectual core of transformative service: a hybrid review and research agenda. Journal of Service Theory and Practice. https://doi.org/10.1108/JSTP-02-2025-0045
1. Nijhawan, P., & Chakrabarti, S. (2025, July). Modelling the layers of support in the realm of transformative services. International Marketing Conference, MDI Gurgaon.
2. Nijhawan, P., & Chakrabarti, S. (2024, August). Transformative Service Research: A Comprehensive Review & Integrated Conceptual Framework. International Research Symposium on Service Management (IRSSM).